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Learn How Five Technologies Drive Cohesion And Boost MarCom Performance

March 25, 2021 @ 1:00 pm

Without proper marketing-comms alignment, owned media doesn’t get amplified, paid media lacks efficiency, and conflicting earned media confuses and frustrates customers, according to a new report from the CMO Council, in partnership with Cision.

But help is on the way. MarTech that benefits both marketers and comms pros can lead to a more cohesive relationship through shared analytics, metrics and tools, the report found. The top five technologies and tool sets to leverage include:

  1. Marketing & comms analytics, performance and attribution
  2. Social media marketing and monitoring
  3. Content marketing
  4. Mobile and web analytics
  5. Business, customer intelligence and data science

More details here

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