Marketing Operations

Uncategorized

New Tools in MOPs, Analytics, Conversational Marketing, Audience Segmentation, EDM, DAM, and Video Creation

New Products MOPs: Basis Technologies has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. ANALYTICS: Zeenk has launched their customer-centric analytics solution that profiles […]

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Uncategorized

New Tools in Analytics, Human Resources, eCommerce, and Marketing Operations

New Products ANALYTICS: datafuelX launched their advertising analytics company and will offer two predictive analytics solutions, precisionX and outcomeX, aimed at helping media companies, agencies and brands increase the efficiency of ad spend and improve […]

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Uncategorized

New Tools in Analytics, Sales Enablement, Retail, Advertising, Customer Engagement, and Marketing Operations

New Products ANALYTICS: Stardog unveiled Stardog Designer, a no-code, visual environment for data engineers and analysts to connect, map, model, and publish data. SALES ENABLEMENT: Uniphore announced Q for Sales, an emotional intelligence (EQ) […]

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Technology

New Tools in Customer Experience, Data & Identity

New Products CUSTOMER EXPERIENCE Sitel Group launched EXP+, a customer experience platform with features for intelligent self-service and automation. INFLUENCER Agency Viral Nation launched an influencer platform, Influsoft, with tools for tracking performance of social […]

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