These firms provide access to experts, in-depth research reports, and more. If you have responsibility for briefing these firms, check out our tips for a successful briefing.
Gartner Magic Quadrant Methodology
Gartner Digital IQ Index
The Gartner Digital IQ Index provides sector-specific research against which brands can benchmark their digital performance relative to industry competitors
Note: If you are going to quote Gartner data in a blog post, presentation, or LinkedIn article you need to get their approval. It’s a simple process. Here’s how!
Forrester Wave Methodology
Real Story Group analysts
An excellent article by Tony Byrne: What Lessons Does History Teach for the CDP Buyer.
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