MarTech Training

Thoughts sparked by Darrell Alfonso — Advice I wished I received when I first started in marketing operations:

๐—”๐—ฑ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—œ ๐˜„๐—ถ๐˜€๐—ต ๐—œ ๐—ฟ๐—ฒ๐—ฐ๐—ฒ๐—ถ๐˜ƒ๐—ฒ๐—ฑ ๐˜„๐—ต๐—ฒ๐—ป ๐—œ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐—ฒ๐—ฑ ๐—ถ๐—ป ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ผ๐—ฝ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€:

1. Work for a company where marketing technologists are valued.

2. Strategy should drive technology, not the other way around.

3. Just because something is technically possible, doesn’t mean you should do it. (thx Jennifer Zapp)

4. 10 minutes in training others saves 10 hours of troubleshooting later.

5. Build for scale and simplicity, avoid manual and confusing.

6. Defend customer privacy and preference, regardless of who says an email โ€œneeds to go outโ€.

7. Learning doesnโ€™t stop once you get certified – thatโ€™s when it starts.

PS: Gleaned these insights from Helen Abramova (#1), Sara McNamara (#5), and Kris Latulippe (#2).


A career in MarTech means continuing education to keep up with the latest technology innovations and trends. Fortunately, there are conferences (check out our event listings to the right), podcasts, general, and vendor-specific training programs readily available.

New to your MarTech role? Check out this program from the MarTech Alliance.

The Fundamentals of MarTech offered by MarTech Alliance

Marketing Profs is a dedicated training resource. MarketingProfs training programsonline eventsconferences, and supplementary free resources help individuals, small teams, and large organizations alike execute marketing campaigns that drive business results. They’re expertly designed to inspire you to increase productivity, create marketing that matters, and grow revenue. Their training is centered around the MarketingProfs Campaign Framework, comprising six core elementsโ€”Strategy, Plan, Create, Communicate, Analyze, and Managementโ€”that give marketers a blueprint for successful campaign management.

Martech Tribe offers in-company training programs covering the fundamentals of marketing technology.

Jump into Specifics

The University of Florida is now offering a graduate certificate in Audience Analytics

Udemy has 10,000 courses tagged with marketing technology.

HubSpot Academy provides free online training for inbound marketing, sales, and customer service professionals. They specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.

Every course on Coursera is taught by top instructors from world-class universities and companies, so you can learn something new anytime, anywhere. Hundreds of free, 4-6 week courses, give you access to on-demand video lectures, homework exercises, and community discussion forums. Paid courses provide additional quizzes and projects as well as a shareable Course Certificate upon completion.

GA Offers Training in Tech, Data, Design, Business, and More

Todayโ€™s complex, global economy requires a skilled workforce that can leverage technology to fuel success. General Assembly offers programs in web developmentdata science and analysisuser experience designdigital marketingproduct management, and more.

Pluralsight: Technology training on-demand.

edX is a platform for education and learning. Founded by Harvard and MIT, edX is home to more than 20 million learners, the majority of top-ranked universities in the world and industry-leading companies. Fulfilling the demand for people to learn on their own terms, edX provides high-quality, stackable learning experiences.Supporting learners at every stage, whether entering the job market, changing fields, seeking a promotion or exploring new interests, edX delivers courses for curious minds on topics ranging from data and computer science to leadership and communications.

Qwiklabs , a google company, provides temporary credentials to Google Cloud Platform and Amazon Web Services, so you can learn the cloud using the real thing โ€“ no simulations. From 30-minute individual labs to multi-day courses, from introductory level to expert, instructor-led or self-paced, with topics like machine learning, security, infrastructure, app dev, and more, we’ve got you covered.

Established in 2004, B2B Marketing is now the number one go-to resource for B2B marketers across the globe. B2B Marketing has selected 3 best subject matter areas to help guide you on the first steps in CX, Marketing Ops and ABM. These are structured in a way that gives you a strong, fundamental understanding of each subject matter area.

The Braintrust Consulting Group is a worldwide leader in Agile transformations. Through practical, hands-on training and enterprise and team coaching, we help our clients learn, plan, and implement Agile processes, such as Scrum and Kanban. Our goal is to teach our clients how to increase predictability of delivery, decrease time-to-market, and improve overall client satisfaction.