EVENTS:WorkOutLoud launched WorkOutLoud Venue, a new all-in-one, intuitive virtual event platform that provides extensive management capabilities for hosting events of all sizes.
SEM:AdBeacon announced the launch of its first party data tracking and ad optimization platform that enables online advertisers, especially Facebook marketers, to use their own data to accurately target advertisers in real time.
SM NETWORK:Leap launched as a new video chat conversation app that brings curious minds together to learn and share insights from experts and people who share their passions.
PHOTOGRAPHY:Zenfolio launched PhotoRefine.ai, an app that employs AI to vastly reduce the amount of time photographers typically spend grouping, rating and culling images after a photo session.
SECURITY:Ntrinsec announced the launch of its new key security automation platform that eliminates security risks around encryption key reuse and poor key management.
SECURITY:PlainID announced the release of its “Authorization-as-a-Service,” SaaS-enabled Authorization Platform that simplifies management with its Policy-Based Access Control (PBAC) framework which allows you to create, manage and enforce the full policy lifecycle in a user-friendly way.
VIDEO:VideoVerse announced the expansion of its innovative services with the beta release of illusto, a cloud-based intuitive video editing tool that empowers creators, professionals and beginners to bring their impactful stories to life.
SECURITY:ReasonLabs launched Online Browser Security, a web extension that provides real-time, 24/7 protection against malicious URLs, phishing, harmful extensions, suspicious downloads, intrusive cookies and trackers, unauthorized notifications, and pop-ups.
EDM:Acceldata announced the expansion of its data observability cloud solution, that offers data observability options to enterprises regardless of where they are on their data journey – cloud native, multi-cloud, hybrid or on-premises.
PODCASTING:Zencastr announced the newest version of their platform that makes it an end-to-end video podcast platform to record, edit, launch and host podcasts all in one place.
MARKET RESEARCH: SoGoSurvey relaunched under the name Sogolytics, the company that provides research and experience management solutions to users worldwide.
PRODUCTIVITY:ON24 announced the next evolution of its webinar solution, ON24 Elite Explore, making it even easier for marketers to create engaging, intuitive, and impactful experiences for their audiences with the ability to customize and brand touchpoints and deliver interactive and personalized calls-to-action across a sleek and consumer-friendly interface.
SM MONITORING:ListenFirst announced the addition of paid TikTok analytics for brands within the ListenFirst platform.
SMS MARKETING:ProTexting added a new ‘Holiday and After Hours Autoresponders’ feature for clients using their SMS messaging services.
DIRECT MAIL:Sendoso announced a new suite of features to its sending management platform, that allows users in just a few clicks to create cohesive branded themes and tailored messages to incorporate within their sends.
ABM:Metadata.io announced the release of Display and Google Ads being run through its AI-powered marketing campaign platform, giving customers more control over campaign ad spend for better targeting.
CRM:SS&C Technologies announced it has acquired the sell-side Tier1 CRM business and related assets from Tier1 Financial Solutions, helping to expand SS&C’s CRM capabilities.
HR: HireRoad announced the acquisition of workforce analytics software provider PeopleInsight, that seamlessly ingests, normalizes, and correlates data from any HR system, making it easy for customers to analyze data across all their HR systems in one place.
CUSTOMER ENGAGEMENT:Blackbaud announced that it has acquired the activity-based engagement app Kilter, allowing Blackbaud to expand activity-based peer-to-peer fundraising engagement, to grow the ways individuals can connect with the causes they care about most through the activities they love.
EMAIL:Customer.io announced the acquisition of email coding platform Parcel, and together will offer a streamlined experience for marketers, designers, and email developers worldwide.
RESEARCH:QuestionPro acquired Digsite’s qualitative research capabilities and collaborative Insights Platform, and will now offer the Digsite qualitative solutions alongside its full suite of enterprise-level research, survey and customer experience software and services.
SEM: Optimal announced the acquisition of Effective Spend, and together will offer a full range of performance-based digital marketing services, including paid search and social, search engine optimization, Amazon marketing, programmatic activation, connected TV, performance creative, and more.