New Tools in eCommerce, Analytics, HR, PR, AR and CDP

What's New

New Products

  • eCOMMERCE: AdAdapted announced add-to-cart, Shoppable Video Ads that allows brands to seamlessly tell their brand story, while increasing conversions and gathering critical customer insight through mobile browser, mid-article or stand-alone video.
  • ANALYTICS: Omni announced its public launch as a Business Intelligence platform that combines the consistency of a shared data model with the freedom of SQL.
  • ANALYTICS: announced the availability of its privacy-preserving machine learning and analytics platform that leverages federated learning and differential privacy technologies to unlock a range of machine learning and analytics capabilities on data that would otherwise be difficult or impossible to access due to privacy, confidentiality, or technical hurdles.
  • HR: Authenticx introduced a quality management solution to strategically analyze contact center conversations and proactively surface areas of improvement and opportunity.
  • PR: Graphika announced Atlas, a subscription-based product that provides intelligence derived from the communities engaged with online conversations related to today’s most pressing topics.
  • AR: Displai launched an AR platform that transforms regular product packaging into interactive digitally enabled packaging, opening the doors for brands to engage consumers via their products.
  • CDP: Cloudera announced the launch of Cloudera Data Platform (CDP) One, an all-in-one data lakehouse software as a service (SaaS) offering that enables fast and easy self-service analytics and exploratory data science on any type of data.

Product Updates

  • CONTENT CREATION: Visme launched its latest capability, wireframes, that allows users to be able to design a variety of fully customizable wireframes, including low-fidelity, annotated, and user flow, right from their Visme editor dashboard.
  • ANALYTICS: Quotient announced its digital out-of-home (DOOH) multi-touch media measurement capabilities within the Quotient Analytics Platform.
  • VIDEO MANAGEMENT: Rumble announced that the company has launched free unlimited livestreaming for content creators with over one hundred subscribers.
  • EVENTS: Delegate Connect, the end-to-end solution for delivering immersive virtual and hybrid events, officially rebranded as Joyn, reflecting the company’s commitment to innovation with exciting new goals and products in tow.
  • CONVERSATIONAL: launched Instachat Builder, an addition to their conversational marketing platform that helps to accelerate AI chat deployment by allowing customers to directly train’s chatbot on any type of text information.
  • PERSONALIZATION: Searchspring launched Searchspring Personalized Email Recommendations as another part of their Personalization Suite, allowing merchants to truly tailor their emails to make product discovery easier and extend personalization beyond the eCommerce site.
  • WORKFLOW: Spot announced Spot 2.0, their next-gen communication tool for teams to connect, collaborate, and build culture, combining a unique spatial experience with a powerful team-chat implementation.
  • TRAINING: WeVideo announced the acquisition of PlayPosit, a software company that offers an online interactive environment that seamlessly integrates layered learning experiences directly into video content.
  • ORDER MANAGEMENT: Kinaxis announced that it has acquired MPO, a unified global cloud-based SaaS platform for multi party orchestration of orders, inventory and transport.
  • PERSONALIZATION: Pantastic Networks announced its acquisition of LimeSpot, an AI-powered eCommerce personalization application.
  • VIDEO: Mediaocean announced that it has acquired Imposium and its technology that enables marketers to quickly create personalized videos that meet consumers in the moment with tailored messages.
  • INFLUENCER MARKETING: Pattern announced its acquisition of influencer marketing platform Current, helping brands drive category-leading traffic and conversion for product listings on D2C websites, global marketplaces, and other digital channels.
  • IDENTITY: Thoma Bravo announced the completion of its acquisition of enterprise identity security company SailPoint, helping to deliver increased value to their customers.
  • MARKETING AUTOMATION: Agency Revolution announced its acquisition of Forge3, the insurance agency website platform that together will provide a one-stop solution that meets all the marketing needs for insurance agents.

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