New Tools in Audience Segmentation, Data Migration, Advertising, Analytics, Video Management, Internet Security, and Customer Journey

What's New

New Products

  • AUDIENCE: LiftEngine announced the release of LaunchPad A.S.A.P., an Audience Segmentation & Activation Platform platform that provides marketers with automated customer data management and unlimited access to hundreds of data elements for advanced customer segmentation and campaign activation.
  • DATA MIGRATION: AVASOFT announced the release of AVAMIGRATRON, the Next-Generation cloud-based Slack to Teams migration platform that comes with myriad features to support enterprises with a secure and seamless migration from Slack to Microsoft Teams.
  • ADVERTISING: Vibrant Media announced its sell-side solution that ​​allows publishers to automate the process of adding and maintaining relevant key-values in the programmatic framework.
  • ANALYTICS: Diwo announced the Diwo Decision Intelligence (DI) Platform, delivering an innovative analytics experience designed to accelerate the path from data to decisions by providing business users with AI-powered, actionable recommendations in minutes rather than days.
  • VIDEO MANAGEMENT: CommentSold announced the launch of Videeo, a live video commerce technology solution that gives enterprises the ability to deliver engaging, branded live video commerce experiences by easily integrating live selling into an online retailers’ existing e-commerce stack.
  • INTERNET SECURITY: Perception Point announced the release of Perception Point Advanced Browser Security, a new web security solution which adds enterprise-grade security to native Chrome and Edge browsers.
  • ADVERTISING: Givsly announced the launch of its Good Advertising solution that gives advertisers a competitive edge by breaking through in a cluttered landscape and driving real engagement.
  • CUSTOMER JOURNEY: LivePerson announced the launch of Contact Center Conversation Mining, a revolutionary solution for tracking, measuring, and optimizing customer experiences, powered by the Celonis Execution Management System.

Product Updates

  • SM MONITORING: ListenFirst announced the addition of Instagram Reels to the ListenFirst Analytics platform.
  • DAM: Helpmonks announced the relaunch of Razuna, its Digital Asset Management tool, with various new features and improvements.
  • EDM: Atlan announced that it has launched a new version of its product including a complete redesign and a slate of new features around active metadata.
  • SM MARKETING: Tailwind introduced new email marketing capabilities as a part of their social media marketing platform so that users can manage distribution on their most important channels from within one platform.
  • VIDEO: Wondershare released DemoCreator 6.0 to help users make their video presentations more impactful than ever with a great range of upgraded features.
  • CMS: dotCMS announced that enterprise cloud SPA hosting feature will be made available as part of its standard dotCMS Cloud offering.
  • MOps: HG Insights introduced various new features to their platform, helping to better deliver the actionable insights business leaders need to understand their markets in-depth, make decisions, and Go-To-Market with precision and confidence.
  • BUSINESS MANAGEMENT: Appspace announced the completion of its business integration of intranet software leader, Beezy, adding intranet capabilities to their workforce experience platform.
  • EDM: Syncari announced a new Syncari Insights feature that provides insight into every customer interaction, and a Syncari CSV Import capability that allows CSV file sync and management according to predefined pipeline logic.
  • CONTENT: Persado announced the release of Personal Narratives within their personalized messaging capability, that will provide users with the ability to deliver stories and images that work best for a specific segment of customers.
  • CONVERSATIONAL: Cyara unveiled innovative new chatbot testing features to its newest offering, Cyara Botium, developed after the recent acquisition of Botium, the one-stop solution for comprehensive, automated chatbot testing and assurance.

Acqusitions

  • SMS MARKETING: MessageMedia has acquired Smooth Messenger, a text messaging application that integrates with Zoho, a leading customer relationship management platform.
  • ANALYTICS: Alvaria announced the completion of the acquisition of the Intelligent Analytics Platform from Cicero, helping accelerate how customers understand consumer and employee behavior to build better workflows with a simpler approach to complex problems with attended robotic process automation and desktop analytics.
  • ANALYTICS: Stagwell announced the acquisition of Apollo Program, a real-time, AI-powered SaaS platform that uncovers consumer, creative and contextual insights for scaled modern marketing, and will be integrated with Stagwell’s data and insights unification tool.
  • INTELLIGENCE: Zefr announced the acquisition of Adverif.ai, an AI company focused on identifying and defunding misinformation at scale, enabling Zefr’s customers to further measure and target content based on their brand suitability standards.
  • BRAND MANAGEMENT: Stirista announced the acquisition of ZDI, a branding firm that delivers data-driven creative solutions, giving Stirista clients increased access to comprehensive marketing solutions to effectively reach and engage with target customers.
  • CONTACT CENTER: Ericsson has completed its acquisition of Vonage, allowing them to offer a full suite of communications solutions including: Communications Platform as a Service (CPaaS), UCaaS and CCaaS.

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