SUSTAINABILITY:Countable announced the launch of its Enterprise ESG Portal, an all-in-one solution for managing, measuring and magnifying ESG strategy.
MARKET RESEARCH:Forsta announced the launch of its Digital Diaries mobile ethnography app, designed to obtain actionable, qualitative insights at scale.
SOCIAL MEDIA MONITORING:Synthesio announced Topic Modeling, an AI-powered discovery engine that automatically scans, categorizes, and visualizes hundreds of thousands of online conversations in only a few clicks using the power of machine learning.
CUSTOMER ENGAGEMENT:Sailthru announced updates to its cross-channel relationship management product, Lifecycle Optimizer, including enhanced scheduling, and SMS and mobile app messaging capabilities.
SALES ENABLEMENT:Modus announced new key features and functions to better support marketing and sales teams in their customer-focused business initiatives including presentation builder and digital sales rooms.
DIRECT MAIL:Loop & Tie announced the introduction of their Teams offering, a new feature designed to enable gifting throughout the entire customer lifecycle.
TEXT TOOLS: Propio Language Services announced the acquisition of workforce management software company LSP Ware, adding innovative software capabilities to its communications platform for all-in-one interpreting management and delivery.
MOBILE MARKETING:Verve Group announced that it has acquired Dataseat, an advertising technology company that provides app developers with the ability to manage in-house mobile app campaigns.
EDM:IBM announced it has acquired Databand, a provider of data observability software that helps organizations fix issues with their data before it impacts their bottom-line, which will help strengthen IBM’s software portfolio across data, AI and automation to address the full spectrum of observability.