New Tools for Social Sharing, Advertising & Marketing Resource Management

New Products

  • ANALYTICS iClick Interactive has launched iNsights, a marketing analytics tool offering insights into the Chinese market.
  • LEAD GEN PFL has launched Preferred Address Capture, a customer data tool enabling brands to capture a remote prospect’s address and offer a dynamic brand experience. 
  • ADVERTISING AcuityAds has launched illumin, a platform for advertisers seeking to automate planning, buying and omnichannel intelligence.

New Features

  • DAM IntelligenceBank has updated its Digital Asset Management platform with tools to recognize photos of faces and tag those images with asset keywords. 
  • TELEVISION SlingTV’s new Watch Party feature allows viewers to connect via video or text in real-time with others viewing live TV.
  • CUSTOMER SERVICE Slingshot updated its customer service platform with tools enabling users to communicate with customers via the channel of their choice.
  • CUSTOMER SERVICE Streem, the platform enabling video and augmented reality customer service, just released its first software development kit (SDK).
  • CDP Oracle has updated its CDP, Unity, with tools for added security, consent management and ad activation for unknown customers.
  • RETAIL Social selling platform CommentSold launched Live Replay, enabling retailers to make older livestream videos available to shoppers on demand. 
  • SOCIAL Pinterest users may shop using results of its Lens camera visual search.
  • CUSTOMER JOURNEY Marketing automation platform Act-On has added customer journey tools, including messaging via SMS and the ability to communicate with customers based on consumer interactions in any third-party system.
  • PRESENTATION Shufflrr added a new feature, PresentLive, that enables speakers to access a full presentation deck and pick and choose slides on the fly so slides follow the flow of conversation.
  • EMAIL PoliteMail is adding tools to give internal communications professionals more management and measurement options for messages sent to employees via Microsoft Outlook and Microsoft 365.

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