New Tools in MOPs, Analytics, Conversational Marketing, Audience Segmentation, EDM, DAM, and Video Creation

What's New

New Products

  • MOPs: Basis Technologies has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards.
  • ANALYTICS: Zeenk has launched their customer-centric analytics solution that profiles and segments customers to enable brands to optimize their clients’ long-term value and find the best customers.
  • ANALYTICS: Neustar announced the launch of its Marketing and Analytics Clean Room, an easy-to-use solution that powers data collaboration, identity resolution, audience targeting, and measurement across first-party customer data, as well as second- and third-party channel and media partner sources.
  • CONVERSATIONAL MARKETING: Attentive announced the launch of Attentive Concierge, a new product that provides people-powered and highly personalized conversations at scale.
  • AUDIENCE SEGMENTATION: Emodo announced the launch of Emodo Audiences, a solution that validates the accuracy and quality of audience segments in real time, reducing advertising fraud and invalid traffic in the ecosystem.
  • ANALYTICS: Innovid announced the launch of InnovidXP, its TV measurement platform for converged TV.
  • EDM: Feroot Security announced the launch of DomainGuard, a fully automated content security policy management solution.
  • DAM: Canto released Media Delivery Cloud, a new solution that enables customers to directly connect images from their Canto library to their website, e-commerce platform and other content distribution platform.
  • VIDEO CREATION: Storyblocks debuted Maker for Teams, a unique and easy-to-use suite of video creation and editing tools that enable businesses to keep up with the massive demand for video.

Product Updates

  • eCOMMERCE/AUTOMATION: Salesforce introduced new Customer 360 innovations across Commerce and Marketing Clouds so that companies can connect, automate, and personalize every single interaction and build trusted relationships at scale.
  • PRODUCTIVITY: ARInsights announced the availability of ARchitect Interactions for Google Workspace, a Google add-on that connects ARchitect to a user’s Gmail inbox and Google Calendar, which saves AR pros from having to enter analyst interaction data in multiple systems.
  • ADVOCACY: Upfluence announced the release of its new affiliate marketing features that allow brands to manage the entire affiliate marketing process from within one platform.
  • PRODUCTIVITY: Vyopta announced that it has added a new feature called User Experience Profiles that transforms how organizations deliver exceptional collaboration experiences with proprietary contextual insights to make collaboration work for hybrid and remote work teams.
  • PLM: Inriver announced the release of inriver Media Suite, a new capability that is purpose-built for PIM users as it helps organizations solve the challenges and complexity of leveraging dynamic content at scale to maximize conversions quickly and easily.
  • CONTENT CREATION: Visme has added its Visme Content Calendar to its platform, allowing users to create and publish social media content right from their project dashboard.
  • PHOTOGRAPHY: Adobe unveiled major updates to Photoshop and Lightroom, delivering significant new features including new editing and usability enhancements to Photoshop on the web, and the ability to leverage Adobe Sensei AI and machine learning to help simplify complex workflows for creatives and streamline cross-device collaboration workflows for Photoshop and Lightroom users.
  • AUTOMATION: Marketing 360 announced the launch of their mobile app, which will give small businesses the tools they need to manage and communicate with their customers and clients and capture payments, right from their pockets.
  • EDM: InfluxData introduced a new Edge Data Replication feature, a built-in capability of its flagship InfluxDB platform that provides synchronous replication of data between devices at the edge and datacenters in the cloud.
  • CONTENT CREATION: Piktochart introduced a redesigned visual editor with many new features and improvements that give users an improved and more efficient user experience.

Acquisitions

  • INTELLIGENT AGENTS: Index Exchange announced its acquisition of Rivr Technologies, a company specializing in advanced machine learning-based traffic optimization capabilities.
  • PRODUCTIVITY: Corel announced it has acquired Awingu, a provider of secure remote access technology, and will become a part of the Parallels brand portfolio, that together will give end users the added flexibility and freedom they need to securely work from anywhere, at any time, on any device, or OS.
  • CONTENT MARKETING: Peach announced the acquisition of Cape, a SaaS creative and campaign automation platform allowing teams to collaborate and efficiently publish to digital and social destinations.
  • CX: InMoment announced it has completed the acquisition of customer review management software company ReviewTrackers, and together will accelerate acquisition and improve customer retention while driving more authentic connections with customers.
  • CONTENT CREATION: Veritone announced the acquisition of VocaliD, a company that pioneered the creation of personalized synthetic voices, which will enhance Veritone’s existing synthetic voice offerings for commercial enterprise.

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