New Tools in Customer Engagement, Integrations, Analytics, eCommerce, Customer Experience, Security, Privacy, Events, Targeting, CDP, and Direct Mail

What's New

New Products

  • CUSTOMER ENGAGEMENT: Tata Communications launched DIGO, an in-network, cloud communications platform to power up customer engagement for digital-first businesses.
  • INTEGRATIONS: Alloy announced Alloy Embedded, a white-label integration solution that enables eCommerce software companies to build embedded, native integration experiences.
  • ANALYTICS: Near announced the upcoming launch of Near Pinnacle, an extension of the platform, that provides instant human movement insights in an intuitive visual user interface.
  • eCOMMERCE: Fast Simon announced its new No-Code Search and Collections Editor, that delivers a drag-and-drop visual page builder and a publishing and hosting platform, removing the need for coding, and cutting the time and costs of providing fast and optimized shopping experiences.
  • CX: Pacific Software Publishing launched DENREI, a new social platform for iOS that allows users to connect with like-minded users and create unique and exclusive online communities.
  • SECURITY: TeleSign released Silent Verification, a fast, frictionless, and secure mobile authentication solution to verify users.
  • PRIVACY: OneTrust launched the Trust Intelligence Platform, that gives visibility, action, and automation across trust domains providing insights across privacy, risk, ethics, and ESG programs, so companies can build trust initiatives that are transparent and verifiable for their customers.
  • EVENTS: Vendelux launched Fusion, its advanced event intelligence monitoring powered by AI that equips event marketers with the real-time insights they need to make informed decisions about every event.
  • TARGETING: PubMatic announced the launch of Connect, a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet.
  • CUSTOMER ENGAGEMENT: Tenerity launched Connect Cloud, a breakthrough engagement solution for the loyalty industry that enables companies to engage customers with compelling offers to make their brand memorable every day.
  • CDP: Amplitude announced the launch of Amplitude CDP, the first insights-driven customer data platform that both collects and analyzes event data with its natively integrated industry-leading product analytics solution.
  • DIRECT MAIL: Lob announced the launch of their end-to-end direct mail automation platform that simplifies marketers’ direct mail efforts, and makes direct mail intelligent with hyper-personalization, measurable ROI and campaign analytics, and automated workflows for omnichannel campaigns.

Product Updates

  • ANALYTICS: Relativity announced several new product capabilities to enhance productivity in RelativityOne across AI, key workflows, and security and privacy.
  • TEXT TOOLS: Interprefy has announced the launch of its new AI-driven live captioning technology for multilingual meetings, webinars and conferences.
  • EVENTS: Bizzabo has launched an updated onsite check-in solution, bringing an enhanced, data-driven experience to power in-person events.
  • PRODUCTIVITY: Miro unveiled a variety of new features and integrations designed to help organizations unlock new ways of collaborating and innovating, pushing beyond the boundaries of a typical digital whiteboard.
  • CONTENT CREATION: Piktochart introduced new editable templates and text frames, on a mission to make informational design available to everyone.
  • ANALYTICS: Intentsify announced the launch of its brand-new website with new features including universal sitewide search, advanced blog topic and keyword filters, and an all-new media library. 
  • AUDIENCE: Optable announced the introduction of Flash Nodes, a new tier of Data Collaboration Nodes (DCNs) that will allow Optable customers to invite their own clients to collaborate securely and privately around audiences at no cost to the invited partner.
  • AUTOMATION: Inflection announced the launch of a direct integration with Segment that makes it even easier for marketing teams to harness the power of building marketing campaigns with product-activities’ data.
  • ADVERTISING: Integral Ad Science announced enhancements to IAS Signal that will incorporate the Total Visibility™ solution via a new and improved dashboard that allows clients to access critical insights into their supply paths in one reporting platform, simplifying how they analyze and manage campaign performance.
  • PRODUCTIVITY: Airtable launched various new features including, new buttons and calendars that can be added to make your interface more functional, and the ability to test your entire automation at once and organize your automations into folders.

Acquisitions

  • SECURITY: Permira announced the completion of its acquisition of cybersecurity provider Mimecast and together will continue to transform the way email security, data and resilience are managed.
  • CUSTOMER ENGAGEMENT: CleverTap acquired customer engagement platform Leanplum, bringing together analytics, segmentation, and engagement tools, to help CleverTap customers build valuable, long-term relationships with their customers.
  • SM MANAGEMENT: Wedia announced the acquisition of Tripnity, the creator of Iconosquare, and together will be able to offer a seamless solution to manage all marketing content and visuals, dynamically distribute them on all digital channels and, ultimately, measure the effectiveness of this marketing content.
  • EDM: NetApp announced it has completed its acquisition of Instaclustr, a platform provider of fully managed open-source database, pipeline and workflow applications delivered as a service, that together will enable customers to build, deploy and operate cloud applications much more quickly, easily and cost effectively.
  • BUSINESS MANAGEMENT: Pegasystems announced the acquisition of Everflow, an innovative process mining software company that will enable Pega clients to uncover and fix hidden process inefficiencies that often bog down organizational operations.

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