New Tools in Marketing Automation, Web Performance, Advertising, eCommerce, Audience Segmentation, Podcasting, Contact Center, Direct Mail, Security, and Targeting

What's New

New Products

  • AUTOMATION: Inflection.io announced the launch of their B2B marketing automation solution that puts product activity data at the center and optimizes for the scalability and extensibility demands of the modern product-led marketing team, enabling highly contextualized customer engagement.
  • WEB PERFORMANCE: ForgeRock introduced ForgeRock Autonomous Access, a new solution that uses AI to prevent identity-based cyber attacks and fraud.
  • ADVERTISING: ReBid launched their Unified Marketing and Advertising AI Automation platform ReBid X, which is ready for the cookieless world and uses proprietary AI based algorithms that leverages MadTech (MarTech + AdTech) to simplify digital marketing.
  • eCOMMERCE: GetResponse announced the launch of an enhanced Ecommerce Marketing Automation solution that helps online store owners scale their businesses in an automated manner— increasing revenue and sales.
  • eCOMMERCE: NielsenIQ announced the launch of NielsenIQ Activate, a SaaS solution that enables retailers to accelerate revenue opportunities through retail media and comprehensive customer insights that activate shoppers with personalized promotional offers.
  • AUDIENCE SEGMENTATION: CompleteCSM announced the release of its new Customer Intelligence Cloud, that provides Customer Success teams with the ability to collect signals, reveal customer intent and aggregate historical telemetry and adoption data for Enterprise Consumption.
  • PODCASTING: CoHost announced the launch of its podcasting analytics and growth platform, which combines a suite of powerful tools and features that make it easier for creators to launch, distribute, grow, and measure their podcasts.
  • ADVERTISING: PadSquad launched ColorSay, a voice-enabled rich media ad format that allows consumers to interact based on the words they say.
  • CONTACT CENTER: Invoca announced Invoca for Multi-Location CX, a new conversation intelligence solution for multi-location and franchise brands that enables customer experience (CX), sales and operations teams to improve caller experiences and conversion rates.
  • DIRECT MAIL: Dataman Group Direct announced its’ new online direct mail portal, myDMposctards that allows business owners to reach targeted prospects and former customers alike with results-based postcards.
  • SECURITY: FullContact announced the official launch of Verify, a new identity product that powers identity verification (IDV) and fraud prevention.
  • TARGETING: Casted announced Casted Insights, empowering marketing and revenue teams with account-level contact information and actionable engagement data across audio and video content.

Product Updates

  • PRODUCTIVITY: Livestorm announced the launch of their Video Engagement Score™, which provides a new way to evaluate the success of online events based on a new scoring system.
  • EDM: Census added a new set of observability tools to help data teams gain visibility into all data warehouse pipelines built with Census, monitor data quality, and troubleshoot data issues before they impact end users.
  • PRODUCTIVITY: Lucid Software announced a new embedded Lucidspark app within Webex, which brings the power of visual collaboration to video conferencing, enabling hybrid and distributed teams to better engage, innovate and collaborate during virtual meetings.
  • EDM: Pegasystems announced Always-On Insights, a new offering that allows brands to continuously react to consumer behavior with the most relevant inbound and outbound offers and messages to drive higher response rates.
  • CONVERSATIONAL: Replicant announced expanded support across messaging and digital channels that now allows consumers to resolve their customer support issues over the phone, through chat, or SMS, and seamlessly switch between these channels if necessary.
  • ADVERTISING: Integral Ad Science announced a suite of reporting and planning tools called Control Panel that Context Control customers can use to more clearly understand the value and ROI that IAS’s contextual targeting solution delivers.
  • ANALYTICS: Salesforce introduced Tableau Cloud, the fastest and easiest way for customers to get the full value of Tableau at enterprise scale, formerly known as Tableau Online, and includes new innovations to boost productivity by delivering intelligent, powerful and easy-to-use analytical tools to help anyone uncover insights and confidently make data-driven decisions.
  • ATTRIBUTION: Foursquare released Closed Loop, a new feature within its Attribution offering that gives marketers unprecedented insight into a marketing campaign’s true impact on multiple types of conversion events.

Acquisitions

  • TEXT TOOLS: Verbit announced it has acquired the closed captioning service company, U.S. Captioning, helping Verbit expand their captioning and transcription offerings.
  • CONTENT MARKETING: Crowd Content Media has acquired Content Refined, a content marketing platform that helps businesses scale content creation, and will help Crowd Content build an all-in-one content solution focused on guiding companies on their journey from content strategy through publication.
  • SEM: Similarweb announced the acquisition of SEO and rank tracking company Rank Ranger, and together will give search professionals and marketing leaders a complete understanding of their relative ‘market share’ beyond the keywords they track.
  • UX: UserZoom announced the acquisition of UX insights company Testapic, enabling UserZoom to empower more teams across the globe with the high quality user insights they need to build exceptional digital experiences.
  • WEB DEVELOPMENT: Fastly announced it has acquired Glitch, a developer platform where developers innovate, create, and share full-stack web apps without having to run the infrastructure or manage tools themselves.

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