New Tools in Machine Learning, Analytics, Automation, Advertising, Audience Data, and eCommerce

What's New

New Products

  • ML: Infosense Digital announced ML Sense, a no-code artificial intelligence platform to develop machine learning models in the most nimble and agile manner.
  • ANALYTICS: Claritas announced its self-serve data analytics reporting platform SPOTLIGHT powered by Environics Analytics, which provides in-depth consumer and market insights for small businesses, financial advisors, realtors and others to help optimize their marketing initiatives and grow their business.
  • AUTOMATION: Zoho announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results.
  • ADVERTISING: SAS launched SAS 360 Match, a first-party sell-side advertising video on demand platform, that also serves ads across a range of additional channels, including web, as well as those subscription video on demand channels that also carry some advertising.
  • AUDIENCE DATA: TRAK Data announced the launch of its on-demand marketing data platform TRAK that allows users to tap into a world-class national marketing database and begin designing the perfect target audience for their cross-channel campaigns.
  • ECOMMERCE: Infillion announced the launch of ShopX, a shoppable advertising product that promises a better way for brands to deliver their message and drive sales at scale across the open web.

Product Updates

  • EDM: Bigeye announced Metadata Metrics which provides instant coverage for the entire data warehouse from the moment customers connect.
  • INTEGRATIONS: Talend announced the latest version of Talend Data Fabric, which will add advanced capabilities to Talend Trust Score™, including aggregation and historical views into the health of any dataset.
  • WEB PERFORMANCE: WPEngine introduced a new Site Monitoring tool that helps you get the insights you need and alerts you when the sites you manage have errors.
  • PRODUCTIVITY: ON24 announced the latest innovations across the ON24 platform that allow customers to enhance prospect and customer engagement, capture more audience insights, and deliver better personalized experiences.
  • INTEGRATIONS: ThoughtSpot announced three new editions: Team Edition, Pro Edition, and a special bundle for startups, nonprofits, and education institutions, all of which enable companies of any size to take advantage of the Modern Analytics Cloud and build their business on data, paying only for what they use.
  • ANALYTICS: Coveo Solutions announced a range of new capabilities designed to help customer service employees effortlessly deliver personalized customer experiences, including guided template for Case Submission flows, and a new Coveo Quantic library. 
  • VIDEO CREATION: PearlMountain launched a new Timeline mode feature for its FlexClip video maker platform, enabling individuals to expand their basic video editing to create high-impact videos for any use.

Acquisitions

  • ECOMMERCE: Swiftline announced it has acquired Charm.io, a direct-to-consumer eCommerce intelligence platform that will add core IP around data collections, natural language processing, and computer vision models.
  • CONTENT MARKETING: Shutterstock announced the acquisition of Pond5, the video-first content marketplace for filmmakers, media organizations, and marketers worldwide, which will help provide Shutterstock customers with a new expansive content library.
  • IDENTITY RESOLUTION: Digital Media Solutions announced the acquisition of identity resolution company Traverse Data, which will help scale the DMS data asset and accelerate the DMS technology roadmap, implemented to enable DMS to better leverage the Company’s existing data asset.
  • REVOPS: Salesforce announced the acquisition of Troops.ai, a revenue and communications platform that uses Slack and Microsoft Teams bots to surface CRM data from platforms such as Salesforce.
  • CONTENT MARKETING: LiveU announced the acquisition of easylive.io’s all-in-one live streaming production studio which will be seamlessly integrated into LiveU’s end-to-end cloud-based workflow for live contribution, management, orchestration, ingest and distribution.

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