New Tools in Video Hosting, Podcasting, Automation, Events, Web Optimization, Email, Content Marketing, Privacy, and Business Management

What's New

New Products

  • VIDEO HOSTING: Hippo Video launched Video SDK (Software-Development-Kit) that allows companies to use fully white-labeled video functionality inside apps and websites.
  • PODCASTING: SoundStack launched SoundStack Engine, a solution that seamlessly integrates and automates streaming, podcasting, and monetization for audio in one platform.
  • AUTOMATION: DecisionLink announced ValueCloud® Ignite, a subscription-based, end-to-end solution designed to support and accelerate the implementation and adoption of a value-based selling program.
  • EVENTS: MeetingPlay and Aventri announced the release of ExpoPRO, their exhibitor task management platform that offers a complete solution for onsite, hybrid, and virtual formats and makes you more productive by automating communication, tasks, content collection, and approvals, all within one exhibitor portal.
  • WEB OPTIMIZATION: OfferFit AI has launched OfferFit, an Automated Experimentation Platform that makes A/B testing obsolete! OfferFit AI automatically selects the best message, incentive, timing, and channel for every customer, every time maximizing the KPIs most important to your business.
  • EMAIL: Validity introduced Everest Elements, an email success platform geared towards helping small and medium-sized businesses access the data they need to execute engaging and effective email marketing campaigns.
  • CONTENT: Hacktag announced its artificial intelligence-based content creation platform that provides the tools to easily research keywords, automatically generate articles, and discover top-performing hashtags, all in an instant.
  • EVENTS: OpenReel announced the launch of OpenReel Events an on-brand, interactive live webinar experience solution that allows teams to host unlimited live webinars with the ability to completely customize each element from registration landing pages, to brand colors, fonts, automated event communications, and the webinar experience itself.
  • PRIVACY: Akamai announced the availability of Audience Hijacking Protector, a new solution designed for online businesses to maximize revenue opportunities and minimize marketing fraud in the buying journey.
  • BUSINESS MANAGEMENT: Seismic launched the Seismic Enablement Cloud, a unified AI-powered platform that provides customer-facing teams with the right skills, content, tools, and insights to effectively engage customers and drive growth. ​

Product Updates

  • ENGAGEMENT: Alida released new features to various products within their Alida TXM Platform that help to improve productivity for faster insights and faster actions, enhance respondent experiences to increase response rates, and to better understand customer sentiment and context in more languages.
  • CDP: mParticle introduced Lifetime Profiles to help brands individualize every moment in their customers’ journeys, allowing brands to easily build personalized experiences for infrequent and seasonal customers as well as reactivation campaigns, using the full data history they have chosen to store in mParticle.
  • INTEGRATIONS: Workato introduced Workato Enterprise Key Management, giving customers in highly regulated industries control, flexibility, and compliance over their encryption keys and their data inside of the Workato platform.
  • INTEGRATIONS: Jitterbit announced it has expanded the capabilities of its Harmony integration platform with App Builder, a low-code application development tool that helps organizations rapidly build, deploy and maintain web and mobile-based applications.
  • VIDEO CREATION: WeVideo released a feature-loaded update for its mobile Android app, introducing new editing and timeline functionality, a robust library of content and effects to enhance video projects, and additional features tailored for social media to simplify high-quality multimedia creation while on-the-go.
  • PRODUCTIVITY: Airtable announced many new updates, including new ways to manage your team’s workload with resource allocation, upload attachments to the Airtable app, and run successful automations.
  • ENGAGEMENT: Sailthru announced the launch of its new SMS capabilities that give marketers’ the ability to create and manage cross-channel customer journeys, which will help brands build stronger connections with their audiences.
  • ABM: Jabmo introduced advanced intent scoring to its Omnichannel ABM platform which assigns each key account a numerical buying intent score from 0 to 100, based on first-party engagement data from all website activity and marketing interactions.

Acquisitions

  • PRODUCTIVITY: ClickUp announced the acquisition of Slapdash, the unified search and command bar platform, helping ClickUp make it easier for employees to harness company knowledge regardless of where it lives.
  • eCOMMERCE: BigCommerce announced the acquisition of BundleB2B, which provides next-level B2B functionality for BigCommerce merchants, and together will help merchants better facilitate online operations and provide customers with seamless transactions and convenient self-service account capabilities.
  • DISCOVERY: StackCommerce announced that it has acquired The Fascination, the discovery and commerce marketplace for direct-to-consumer brands, which adds unique, premium DTC brands to existing shops and affiliate offerings for publishers.
  • eCOMMERCE: Zmags announced its acquisition of e-commerce digital agency Be A Part Of, which significantly enhances the suite of solutions offered as part of the Creator Platform to include world-class design and integration services.

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