New Tools in Mobile Marketing, Advertising, Productivity, Customer Journey, Campaign Management, Content Marketing, Customer Engagement, Sales Enablement, Accounting, and Identity Resolution

What's New

New Products

  • MOBILE MARKETING: Airship announced the launch of its App Experience Platform (AXP), an enterprise SaaS platform focused on helping brands master the full lifecycle of mobile app experience (MAX) management.
  • ADVERTISING: VidMob announced Creative Automation, an ad creator that makes your catalog ads irresistible, branded, and differentiated for enriched feeds and boost performance.
  • PRODUCTIVITY: Evolve IP announced the launch of its secure Managed Desktop as a Service solution, an end-to-end, fully managed service that gives businesses the ability to enjoy the security, mobility, and reliability of Evolve IP’s analyst approved virtual desktop solution with the added benefit of Evolve IP experts maintaining anti-virus, backups, desktop patch management, Windows updates, RTAV optimization, monitoring, and the underlying desktop infrastructure.
  • CUSTOMER JOURNEY: Namogoo launched the Customer Journey OS, a revolutionary software platform that enables eCommerce teams to fully maximize their business potential by delivering hyper-meaningful journeys based on shoppers’ real-time needs and orchestrates all digital services running on the customer journey to work together in order to reach their goals.
  • CAMPAIGN MANAGEMENT: Zenvia announced ZENVIA Campaign, a marketing campaign manager solution that allows you to create and manage your marketing campaigns, and automate the sending of messages in different channels.
  • CONTENT MARKETING: Quark Software released Quark Publishing Platform (QPP) NextGen, a content automation software for modular, metadata-driven and compliance-controlled omnichannel publishing.
  • CUSTOMER ENGAGEMENT: Pexip announced the launch of Pexip Engage, a customer engagement application that provides frictionless scheduling and video meetings that enable your sales force and advisors to meet customers in their preferred channel at the right time.
  • SALES ENABLEMENT: Zoom announced Zoom IQ for Sales, a conversation intelligence solution for Zoom Meetings that analyzes customer interactions to surface key insights, actions, and content from sales meetings.
  • ACCOUNTING: Emburse launched Emburse Spend, an expense solution which combines card issuance, sophisticated spend policy control, and automated reconciliation.
  • IDENTITY RESOLUTION: Audigent announced CognitivePMPs™, a privacy-centric, cookieless data and inventory product that will transform the way that advertisers curate and buy programmatic inventory.

Product Updates

  • PODCASTING: Blubrry released visual, audience survey results as part of its podcast statistics feature that allows podcasters to share Blubrry’s short listener survey to their overall audience for direct feedback and demographic data.
  • PRIVACY: BigID launched Data Insights Studio, a new capability that provides rich and insightful reporting and analytics about the state of data across the entire organization.
  • CX: FICX added new customizable experiences to its extensive library of pre-developed digital self-service workflows including customer account creation, onboarding, account management, and digital self-service processes.
  • EDM: Monte Carlo announced the release of a new suite of data observability capabilities called Circuit Breakers that help data teams automatically stop broken data pipelines before they impact the business.
  • CUSTOMER ENGAGEMENT: LivePerson announced upgrades to its Conversation Assist capabilities, including the ability to draw from several recommendation sources at once, an intuitive interface presenting multiple recommendations inline in the conversation, and an easy-to-use dashboard of rich analytics.
  • CONTENT CREATION: Adobe announced it is bringing Frame.io’s video collaboration platform to the Creative Cloud, giving video editors and key project stakeholders the ability to collaborate seamlessly in the cloud. Adobe also released updates to After Effects and Premiere Pro to help users work faster and more efficiently.
  • RETAIL: ChannelAdvisor announced new capabilities to help reach new customers, stand out in a competitive market, and increase operational efficiencies.
  • EVENTS: Zoom announced new Zoom Events and Webinar functionalities, including a virtual ‘Backstage’ and Webinar session branding, both of which help to put engagement at the center of the experience.
  • WEB OPTIMIZATION: UserTesting announced new features including insight customization that allows customers to provide feedback on auto-generated, intelligent insights by adding their own custom terminology, as well as usage management for workspaces, making it easier to plan and share testing capacity across the entire organization.
  • DIRECT MAIL: Sendoso announced updates to its platform that includes more robust global address confirmation and validation to improve deliverability, as well as theme management to create a better brand experience by allowing sales and marketing teams to organize their sends through a variety of campaigns.

Acquisitions

  • EDM: Talend announced it has acquired Gamma Soft, a market innovator in change data capture (CDC), that will help customers streamline their data modernization initiatives, including cloud migrations, and support advanced, real-time analytics use cases across hybrid and multi-cloud environments.
  • EMAIL: Validity announced it has acquired MailCharts, a platform that powers data-driven campaign planning for eCommerce marketing teams, and together will empower email marketers to launch more creative and further optimized campaigns that immediately impact a brand’s revenue.
  • EDM: NetApp acquired open source data infrastructure platform Instaclustr, giving NetApp customers a way to install popular open source databases without worrying about dealing with the raw open source.
  • EMAIL: Constant Contact announced that it has completed its acquisition of email platform provider Vision6, providing Constant Contact the opportunity to expose its portfolio of email marketing, small business CRM, analytics and eCommerce integrations to the Australian marketplace through Vision6.
  • ADVERTISING: OpenWeb announced it has acquired global advertising platform ADYOULIKE, and together will help deliver brand placements to engaged communities through innovative social advertising experiences.
  • ML: EX.CO announced the completion of its acquisition of Bibblio, a machine learning technology company with AI-driven recommendation capabilities, that together will help to provide personalized video, interactive experiences, and product recommendation solutions to brands, publishers, and eCommerce businesses.
  • SMS MARKETING: Twitter acquired mobile push notification platform OpenBack, and its team will join the social network’s Bluebird product team and will focus on enhancing notifications on the social media platform.
  • CUSTOMER SERVICE : Laiye announced its acquisition of enterprise chatbot and voicebot platform Mindsay, that will help give Laiye’s clients a low-code and no-code technology to automate customer service and back-office processes.

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