New Tools in Digital Experience, Retail, Analytics, Enterprise Data Management, Text Tools, Machine Learning, and Campaign Management

What's New

New Products

  • DX: Zmags unveiled Creator Connect, a digital experience platform that allows marketers to incorporate any component of their eCommerce infrastructure into their digital experiences.
  • RETAIL: Informatica launched Intelligent Data Management Cloud for Retail, a cloud-neutral data management cloud platform for the retail industry that enables digital-first experiences for customers while driving omni-channel revenue growth by managing data across any system, any cloud, multi-cloud or hybrid.
  • RETAIL: commercetools announced commercetools for Growth, a B2C and B2B commerce solution that makes it easy for brands and retailers to create modern customer experiences without full developer teams.
  • ANALYTICS: data.ai announced the launch of two new products, App IQ and IAP SKU (In-App Purchase SKU) that will help enterprises illuminate the digital landscape, identify new opportunities and maximize growth.
  • EDM: Snowflake launched their Retail Data Cloud, which enables retailers and manufacturers to access, govern and share data seamlessly, to deliver more personalized customer experiences, optimize supply chains, and make data-driven merchandising decisions.
  • EDM: Stibo Systems launched Data as a Service, a cloud-based data distribution service focused on the delivery of data to high-volume data-consuming applications.
  • TEXT TOOLS: Kyndi announced the Kyndi Natural Language Search Solution, the end-to-end offering designed to maximize the relevancy and speed of finding answers in unstructured, text-based data.
  • EDM: K2View announced their Data Product Platform that continually syncs, transforms, and serves data via data products – delivering a real-time, holistic view of any business entity to any data consumer.
  • ML: Intellect Data released Intellect² INFER, a ML platform that enables data teams of all skill levels to analyze and turn any image, video, or text into actionable data intelligence.
  • CAMPAIGN MANAGEMENT: Affise launched Affise Reach, a partnership marketing platform that allows brands to directly organize, implement, and measure partnership marketing campaigns without support from a third party.

Product Updates

  • WEB OPTIMIZATION: UserTesting released new test templates for the UserTesting Human Insight Platform that enable companies to see first-hand how people experience the Internet of Things (IoT) and other connected devices.
  • EVENTS: Virbela unveiled a newly designed virtual campus, more flexible avatar system, and native integration with Zoom, giving companies and their employees greater choice and control over how they work.
  • PRODUCTIVITY: ProjectManager unveiled a major product update that consists of a new user interface with role-based data insights, and enhanced collaborative tools and new licensing options that make hybrid work management more accessible and affordable for hybrid teams.
  • EDM: Ataccama introduced a new data visualization module as part of their Ataccama One flagship platform called Data Stories that will help drive the creation, presentation and sharing of data in dynamic reports, animations and annotations.
  • ADVERTISING: FreeWheel announced that it is bringing new self-service capabilities to TV buyers that allows advertisers to build and create custom audience segments and activate CTV campaigns with streamlined access to FreeWheel’s premium publisher partners.
  • CONTENT MARKETING: Hyland launched new product functionality, enhancements and innovative industry solutions across their product portfolio to improve user experience, increase automation, and deliver greater platform scalability to their customers.
  • TEXT TOOLS: Otter.ai released a major update to its AI-powered meeting collaboration and note-taking tool including a home feed and calendar to manage all of your meeting needs, Meeting Gems™ for key takeaways, an automatic outline for a quick meeting summary, and one-click screen captures for visual references.
  • CX: Reputation introduced Competitive Intelligence, enhancing its platform with deeper insights and analytics that allows companies to learn the “why” behind their competition’s online reputation and how to gain an advantage with target customers and market trends.
  • ANALYTICS: MeritB2B announced their new brand positioning as well as company name, Anteriad, meaning “pointing forward”, which accurately represents both the company’s forward-looking approach, and their solutions that help their customers take the lead in a competitive market.
  • EMAIL: BEE announced the availability of a free plan for BEE Pro, its popular email and landing page design suite now giving users the ability to enjoy the no-code design tool without any time constraints.
  • VIDEO CREATION: Loom reimagined their platform to provide users with an upgraded user experience and brand-new capabilities including improved information discoverability, seamless collaboration, and community-driven engagement.

Acquisitions

  • AI: Zoomd announced its acquisition of Albert, an artificial intelligence marketing platform for advertisers, that will provide Zoomd customers with new offerings that cover branding and awareness needs.
  • RETAIL: CommentSold announced that it has acquired Social Retail Success, the advanced business analytics suite that helps retailers on the CommentSold™ platform optimize sales, plan and manage inventory, and manage customer relationships to increase profitability.
  • HR: iCIMS announced the acquisition of Candidate.ID, the marketing automation software company built for talent acquisition, that together will give customers the ability to “know” and qualify talent better with unique lead scoring, improve their efficiency by reengaging their existing database of candidates and deliver more at scale with automated, personalized recruitment marketing campaigns.
  • MOBILE MARKETING: Optimove announced its acquisition of personalized messaging platform Kumulos, which will help expand the native messaging capabilities of Optimove’s CRM Marketing platform.
  • BUSINESS MANAGEMENT: Celonis announced the acquisition of Process Analytics Factory, a provider of process mining insights for Microsoft Power BI, that will enable millions of Microsoft Power Platform users to utilize Celonis’ market leading Execution Management System for process mining, automation, and collaboration.
  • TRAINING: MURAL announced that it has acquired LUMA Institute, the company that transforms how teams collaborate and innovate at enterprise scale.
  • SALES ENABLEMENT: HG Insights announced that it has acquired Intricately, the authoritative source of cloud product adoption, usage, and spend data that powers the Go-To-Market strategies for sales and marketing teams, and together will help companies to accelerate pipeline and revenue growth.
  • CX: Tailwind announced that it has acquired Replier.ai, a software platform that helps marketers generate custom replies and content with AI, in order to expand its team, products and customer base.
  • ADVERTISING: Kargo announced that it has acquired the attention-based mobile advertising business Parsec, which will help Kargo clients be able to buy media based on “seconds exposed,” which guarantees that no impression is wasted.

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