eCOMMERCE:dunnhumby launched dunnhumby Sphere, an end-to-end retail media platform that takes users from brand insights to campaign billing through its fully integrated modules, helping to unify audience targeting, media booking, forecasting and measurement across a range of retail media channels.
INTELLIGENT AGENTS:Dynam.AI announced the early commercial release of Vizlab, an AI/Machine Learning (ML) platform that enables ML data scientists to design, build, improve and deploy AI engines at scale.
SMS MARKETING:getLouie has announced the launch their innovative business text messaging platform designed for small businesses.
DOCUMENT MANAGEMENT:AvePoint launched Confide, a virtual data room to help businesses manage sensitive data needs, and collaborate with greater confidence.
PRODUCTIVITY:Box announced new and enhanced capabilities to Box Sign including workflow features that automate processes once a document has been executed and APIs that power e-signatures in third-party and custom applications.
CAMPAIGN MANAGEMENT:Upwave announced the launch of its new platform feature Customer Forecast, designed to give brand marketers the most comprehensive reporting metric to understand which media tactics are driving future customer growth and identify long-term media efficiencies.
SEM: Moz announced the launch of its Performance Metrics suite within the Site Crawl toolset in Moz Pro, enabling SEOs and site owners to automate and streamline performance analyses.
PR:Prezi unveiled its new Brand Kit feature for Prezi Video that allows teams to brand their video meeting screen using any template, elevating an organization’s brand within the virtual meeting experience.
PRODUCTIVITY:Livestorm announced that it has added a host of new features intended to help companies boost engagement during virtual meetings or events, combat screen fatigue and ensure online event materials are aligned with their messaging and branding.
PODCASTING:Backtracks announced the addition of dynamic client-side ad insertion (CSAI) for audio.
ATTRIBUTION:Unbounce announced the acquisition of LeadsRX, a marketing performance and attribution solution, that together will improve the ability of customers to evaluate customer journey touchpoints and optimize ad spend.
ANALYTICS:Precisely announced it has signed a definitive agreement to acquire PlaceIQ, a data and technology provider that powers marketing and business decisions with location-based consumer insights, which will expand the Precisely data integrity portfolio to include mobile location data while also providing customers with broader access to enterprise-wide data management solutions.
DAM:PhotoShelter announced that it has acquired Third Light, a UK-based DAM software provider that will add valuable capabilities to PhotoShelter’s platform.