WEB PERFORMANCE:Keeper Security announced the launch of Keeper Secrets Manager, a cloud-based, zero-knowledge solution for securing infrastructure secrets such as API keys, certificates, database passwords, access keys and any other type of confidential data.
VIDEO DISTRIBUTION:Otter Network announced the debut of two video content creation and management products, Director 2.0 and Teleport, providing individual creators and creative production teams with the tools needed to produce, manage and distribute high-quality videos affordably through a technology-driven, full-stack platform.
AUTOMATION:Sinuate Media announced the launch of Approach Positive, a self-serve marketing platform that brings big-brand marketing power to small and independent businesses, helping them capitalize on new marketing technologies, and leveling the playing field to be more competitive online.
BUSINESS MANAGEMENT:Inmar Intelligence announced the launch of DeductionsLink, a SaaS collaboration and payments solution designed to help small and medium-sized consumer packaged goods businesses and pharmaceutical manufacturers modernize deductions management processes.
PRODUCTIVITY:Markee announced the launch of their improved browser-based collaboration software that allows you to host video meetings, chats, and share files with anyone you choose — all from a browser.
LEAD GEN:Justuno announced the launch of a new template library, enabling users to choose from hundreds of pre-built designer templates to get started with onsite lead capture and messaging even faster.
DIRECT MAIL:Postalytics announced its launch in the Canadian market, bringing the first free direct mail automation marketing software to Canada.
BRAND MANAGEMENT:Yext announced new features to their Listings solution, giving businesses more ways to efficiently and effectively unify their data, publish it to listings across the Internet, and create their own modern search experiences.
WEB DEVELOPMENT:Famous announced a new feature for Famous Pro, allowing users to now publish pages and shopping experiences created with Famous Pro to their own domains, allowing for a better, more cohesive customer experience.
ADVERTISING:Smartly.io announced the acquisition of Ad-Lib.io, the next-generation creative optimization platform, advancing Smartly.io’s cross-channel reach from social to now include dynamic creative optimization across programmatic, CTV and the entire Google ecosystem.
MOBILE MARKETING:ironSource announced the closing of the acquisition of mobile marketing and monetization company Tapjoy, which will strengthen ironSource’s offering for app developers.
SEM:Vendasta announced the acquisition of global software company MatchCraft, that together will give channel partners the ability to manage thousands of clients’ search engine marketing, display, and social advertising campaigns in an efficient and effective way while utilizing Vendasta’s platform tools built to market, sell, bill, fulfill, and deliver critical solutions to SMB clients.
ANALYTICS:mParticle announced that it has acquired Indicative, a customer journey analytics platform, giving customers the ability to easily visualize and better understand the key moments in the customer journey and take immediate action to improve conversion, engagement, and retention.