New Tools in CDP, Content Creation, Video Measurement, Analytics, Events, and Text Tools

What's New

New Products

  • CDP: NetFay released a Peer-to-Peer Encrypted Private Data Platform, a revolutionary SaaS and VSaaS solution, aimed to overcome the challenges of working remotely amid the COVID-19 pandemic.
  • CONTENT CREATION: AI Exosphere announced the launch of Satellite Blogger, their SaaS that has the ability to write product descriptions and ads in seconds.
  • VIDEO MEASUREMENT: Nielsen announced Streaming Signals, a new solution for connected TV (CTV) operators and advertisers to better understand who is watching a show within the household.
  • ANALYTICS: Comscore introduced Comscore Everywhere, a true single-source unified cross-platform measurement solution that will provide a comprehensive, consistent, and deduplicated view of media consumption and audience intelligence to accurately capture the realities of modern media consumption.
  • EVENTS: Splash introduced Splash Studio, a new virtual and hybrid event solution that provides all the features marketers need to improve their productivity and drive attendee engagement.
  • TEXT TOOLS: Sensory announced the beta release of SensoryCloud.ai, a complete AI as a Service platform designed for processing voice and vision AI workloads in the cloud.

Product Updates

  • CONTACT CENTER: Fuze announced platform updates built to deliver enhanced communication and collaboration including new Fuze Contact Center features, as well as updates to Fuze’s Microsoft Teams integration, Fuze’s Call Flow Manager, and emergency services for workers.
  • DAM: Wondershare has announced several new useful features to its PDFelement app such as PDF conversion, scan to editable PDF, customizable signatures, and more, along with a revisited UI and enhanced speed for a superior user experience.

Acquisitions

  • ADVERTISING: Microsoft announced it will acquire programmatic ad marketplace Xandr, combining Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform.
  • TRAINING: Blackbaud announced it has acquired global social impact technology company EVERFI, and together becoming a leading partner to help corporations drive meaningful social impact across a large span of technology-enabled program areas.
  • ADVERTISING: AppLovin announced it has completed the acquisition of Twitter’s MoPub business, together creating a powerful and efficient monetization solution.
  • EMAIL: Redbrick announced the acquisition of advanced email marketing automation provider Delivra, helping grow Redbrick’s portfolio with the potential to support entrepreneurs through the digital space with a full suite of conversion tools.

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