LEAD GEN:Zymplify has launched Lead Onion, a powerful intent-driven sales enablement platform that allows users to identify, prioritize and connect with leads and prospects in real time.
CUSTOMER ENGAGEMENT:Qualifio announced it has launched Qualifio Loyalty, an interaction-based loyalty platform that allows brands to create a rewards based loyalty system for their audience.
CONTENT CREATION:Fable announced the launch of its web-based motion design platform for creators to tell stories and make motion more intuitive and collaborative.
eCOMMERCE:Adcore announced the launch of its Effortless Marketing App for WooCommerce, making it easy to promote products on Google, Facebook & Microsoft, targeting shoppers with high intention to purchase.
ANALYTICS:Yellowfin announced the general availability of Guided NLQ (Natural Language Query), enabling anyone to ask data questions in plain language and instantly receive the answer in Yellowfin.
ADVERTISING:Scala announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.60, with new features such as Player Health Rollup and Enhanced Commissioning.
PRODUCTIVITY:ZenHub introduced Productivity Insights, a new feature that goes beyond reporting to give product teams actionable insights on sprint progress and total productivity in real time.
CONVERSATIONAL:Bavard announced its new Dialogue Service, a ML model that utilizes contextual AI and empowers companies to train their smart chatbot using a few different conversation examples and enables the bot to contextualize various interactions to provide even more human-like responses.
AUTOMATION:ActiveCampaign released an array of new and updated features and functionality including a new email designer, Sales Engagement Automation, Custom objects, and Page templates.
AUDIENCE SEGMENTATION:Telmar announced the acquisition of data-driven audience intelligence platform provider Helixa, expanding Telmar’s media planning and audience analysis capabilities through the addition of Helixa’s platform, IP and AI capabilities.
ADVOCACY:Influitive announced the acquisition of employee advocacy and social selling SaaS company PostBeyond, which will together make it easier and more streamlined for marketing leaders to build relationships and brand awareness in social channels.