New Tools in Productivity & Workflow, Audience Segmentation, and Lead Gen

What's New

New Products

  • PRODUCTIVITY: Optevo launched its new Adaptive Work Management Platform, which creates a space that allows for easy collaborations, adaptable work styles, and time and resource-efficient communication methods.
  • AUDIENCE SEGMENTATION: LatentView announced the launch of its Growth Accelerator, helping enterprises win and retain customers, and open new revenue streams through data-driven insights.
  • LEAD GEN: Plezi launched Plezi One, a free marketing tool that helps companies boost the number of prospects generated through their website and assists in understanding marketing performance.

Product Updates

  • PRODUCTIVITY: FormAssembly added a new Workflow solution that offers a no-code visual interface that allows users to combine forms, emails, integrations, and more into sequential data collection roadmaps.
  • AUDIENCE SEGMENTATION: Cordial released Architect, a major enhancement to its data platform that allows marketers to create personalized marketing messages by automating data imports, improving data quality by transforming it for marketing activation, and using ML to automate messaging optimization.
  • CDP: D4t4 Solutions announced the latest version of its Celebrus CDP, which includes a no-code interface for connecting Celebrus to any external application, and enhanced content detection for measurement and modeling.
  • ADVERTISING: Xandr announced a new feature that aims to help publishers improve the monetization of their premium video supply through standardized content descriptors.
  • EDM: Pegasystems announced Next-Best-Action Customer Journeys, a new AI-powered capability modernizing traditional customer journeys with intelligent decisioning and propensity modeling for optimal customer interactions.
  • ADVERTISING: Adzymic announced the launch of their Smart Survey solution that allows marketers to capture customer insights or take a pulse check on campaigns within a matter of days.

Acquisitions

  • MARKETING OPS: Optimizely announced it has entered into a definitive agreement to acquire Welcome, which will help marketers plan, create, deliver and optimize campaigns and content through a single, end-to-end solution.
  • ANALYTICS: MeritB2B announced the acquisition of data-driven MarTech company, True Influence, and together will create a solution that brings together the data, analytics, and performance marketing capabilities of MeritB2B with the intent-based, AI-driven ABM and demand generation capabilities of True Influence.
  • CONTACT CENTER: 8×8 announced that it has entered into a definitive agreement to acquire cloud-based communications company Fuze, helping to accelerate 8×8 XCaaS™ (eXperience Communications as a Service™) innovation.
  • CUSTOMER JOURNEY/CONVERSATIONAL: Genesys announced the completion of its acquisitions of Pointillist and Exceed.ai, that together will accelerate how businesses connect with customers across the marketing, sales and service lifecycle.

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