New Tools in Customer Engagement, Virtual Events, Social Media Management, and Contact Center Systems

What's New

New Products

  • CUSTOMER ENGAGEMENT: Medallia announced the launch of the integrated Medallia Digital Suite, a platform that combines actionable user feedback metrics with complete behavioral data to help organizations understand and optimize digital experiences in real time.
  • EVENTS: Vimeo introduced Vimeo Events, a platform for producing and promoting any live experience from webinars to product launches and large-scale virtual events.
  • SM MANAGEMENT: Social Jazz introduced their social media management tool that helps businesses fill up their social media calendar with posts by picking topics and events from a catalog, and then automatically creating a social media plan for an entire year with ready-to-post content containing images, captions and hashtags.
  • CONTACT CENTER: IntelePeer launched its Reputation Management solution that’s designed to protect and improve the delivery of business communications and improve call completion rates to increase overall customer engagement.

Product Updates

  • MARKETING OPSPlannuh announced new functionality that helps marketers forecast, demonstrate, compare, and report on the true business value of their marketing campaigns.
  • EDM: Monte Carlo announced Insights, a new capability built on top of their Data Observability Platform that helps customers measure and optimize the reliability, performance, cost and effectiveness of their data initiatives.
  • AUTOMATION: Snappy Kraken announced its new Marketing Opportunity Score Assessment, a personalized and free tool firms can use to determine their marketing weaknesses and opportunities coupled with suggestions of how to remedy those areas.
  • SM MONITORING: ListenFirst announced the launch of ListenFirst Influencer & Partner Analytics™, a comprehensive solution that provides marketers with the analytics needed to identify and properly measure the performance of influencers on social media.

Acquisitions

  • CX: Zendesk entered into a definitive agreement to acquire agile experience management company Momentive, including its SurveyMonkey platform, and together will be able to create a customer intelligence company that connects what customers say and do, with how they think and feel.
  • CUSTOMER ENGAGEMENT: Sinch announced that the acquisition of customer communication company MessengerPeople has been completed, making MessengerPeople a part of Sinch’s Messaging segment.
  • EMAIL: Intuit announced that it has completed its acquisition of Mailchimp, and together will work to deliver on the vision of an innovative, end-to-end customer growth platform for small and mid-market businesses.

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