New Tools in Customer Engagement, Intelligent Agents, and Analytics

What's New

New Products

  • ENGAGEMENT: Twilio announced the launch of Twilio Engage, a growth automation platform that helps marketers deliver omnichannel campaigns with out-of-the-box functionality.
  • AI: SkyPoint announced the launch of SkyPoint Predict, a predictive customer insights product that allows users to automatically identify a customer’s predicted customer lifetime value (CLV), churn propensity, product preferences, and more.
  • ANALYTICS: Lucid announced Lucidscale, a cloud visualization solution where organizations can see, understand and optimize their cloud environment.

Product Updates

  • CDP: ActionIQ announced the addition of Real-Time Customer Experience (RTCX) to their proprietary CDP, to orchestrate more intelligent experiences in real time leveraging the entire customer profile — increasing customer loyalty, retention and lifetime value.
  • CONTACT CENTER: Fuze announced enhancements to its contact center and unified communications platform, including new mobile, meetings, and admin features, as well as Microsoft Teams integration updates that empower workers and enterprise organizations with the tools they need to maximize productivity and maintain business continuity.
  • INTEGRATIONS: Tray.io announced several new product innovations including a new visual workflow builder, automation templates, and low-code development tutorials designed to quickly upskill new citizen automators and democratize automation initiatives.
  • DX: Acquia announced major updates to their Open Digital Experience Platform (DXP) that are aimed at accelerating the development and optimization of composable digital experiences by bringing together the workflows of once-siloed digital marketing and development teams within a single platform.
  • EMAIL: Klaviyo announced new platform features to help brands craft more effective marketing campaigns including SMS enhancements, a ‘showcase’ of templates, template editor improvements, forms library improvements, and scheduled reports.

Acquisitions

  • ADVERTISING: ironSource announced that it entered into an agreement to acquire marketing software company Bidalgo, allowing ironSource to offer a wider spectrum of marketing-focused products, increasing the power and value of its platform for app marketers.
  • EVENTS: Bizzabo has acquired TeeVid, a solution for creating, producing, and broadcasting virtual, in-person and hybrid events, resulting in the introduction of Bizzabo’s Ultimate Video Production Suite to help Event Experience Leaders create an immersive experience for attendees and presenters that blends content and video in a seamless TV-like experience.
  • SALES OPS: LivePerson announced the acquisition of Tenfold, the customer engagement platform for integrating communication systems with CRM and support services.
  • PHOTOGRAPHY: Vistaprint announced that it is acquiring online graphic design editor Crello and its parent company, stock photo repository Despositphotos.

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