New Tools in Advertising, Analytics, Payments, Customer Service, Customer Engagement, Events, SMS, RevOps, and Video Measurement

What's New

New Products

  • ADVERTISING: ADvendio announced the launch of their Salesforce powered self-service advertising platform for managing cross-media ad campaigns.
  • ANALYTICS: Emotive Technologies launched Apex, a SaaS platform for measuring key marketing metrics with a Apex (Audience Perceptions and Engagement eXperience) Score.
  • PAYMENTS: Birdeye announced Birdeye Payments, which allows businesses to securely request and receive payments via text.
  • CUSTOMER SERVICE: Automation Anywhere introduced Automation Anywhere for Contact Centers, a cloud-native automation solution that enables agents to become more efficient in finding, retrieving, and updating information.
  • CUSTOMER ENGAGEMENT: tooodooo announced the launch of their fully integrated incentive rewards platform that helps drive revenue, build brand awareness, and create lasting customer relationships via customized incentive programs.
  • EVENTS: RainFocus unveiled RainFocus Essential, an events platform that streamlines strategic meetings management with guided setup, reusable templates, and automated processes that allow you to focus resources on strategy and growth.
  • SMS: Button announced SMS for PostTap, a mobile messaging and re-engagement platform that brings Button’s commerce intelligence to every shopping journey.
  • REVOPS: ArcSpan Media announced Audience Engine, a revenue platform that structures and automates key monetization decisions to build quality data sets from sources that are currently siloed, and configure audiences for revenue opportunities across channels.
  • VIDEO MEASUREMENT: Velocix announced the launch of a cloud-native video analytics platform, Velocix Analytics, providing deeper insights into streaming efficiency, audience behavior, and quality of experience.

Product Updates

  • ADVERTISING: Bidsopt announced that it has added Connected TV (CTV) functionality to its DSP.
  • EDM: Splunk announced a series of new product innovations designed to help organizations securely embrace digital transformation by providing the security visibility needed to accelerate time to detection, investigation and response.
  • ANALYTICS: Zoho introduced new apps and services in Zoho One to empower businesses to solve disjointed data challenges and close communications gaps across silos, so organizations can become more productive, adapt more quickly to changing business conditions, and become poised for growth.
  • CONTENT: Cloudinary announced several product updates to enhance the customer experience and make it easier for brands to optimize their assets, including Media Optimizer Self-Service, Apps for DAM, and enhancements to their WordPress Plugin.
  • CX: Emplifi announced new features to its Voice of Customer solution, including Decision AI which elevates the customer experience and improves VoC use cases across marketing, product, sales, and customer service teams.
  • CONVERSATIONAL: Bavard announced its new, no-code chatbot app that integrates with Zendesk and allows users to create Zendesk support tickets directly in the chatbot widget on behalf of end-users.
  • PRODUCTIVITY: Wrike announced new capabilities that allow employees to build workflows, processes, and metrics that best suit their needs.

Acquisitions

  • PERSONALIZATION: Coveo announced the acquisition of the personalization platform Qubit, and together will help drive customer lifetime value, from acquisition, through conversion, and retention with the addition of tools for merchandisers to easily and quickly deploy their promotions, test what’s working, and rapidly iterate.
  • ADVERTISING: Kargo announced the acquisition of social advertising platform StitcherAds, which will expand Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend.
  • SEM: FACT-Finder announced that it is acquiring eCommerce search and navigation company Loop54, and the merging of their proprietary algorithms will enable FACT-Finder customers to provide digital experiences that are unlike any other.

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