New Tools in Advertising, CDP, Video Creation, Contact Center Systems, and Customer Service

What's New

New Products

  • ADVERTISING: Permission.io announced the development of Permission Ads, a demand side platform that offers advertisers a new way to run consent-based ad campaigns by offering consumers cryptocurrency rewards in the form of ASK digital currency in exchange for their data.
  • CDP: Treasure Data announced the launch of CDP for Service, a platform that unifies privacy-protected data across all customer touchpoints, empowering customer service teams with real-time data and insights needed to personalize and optimize every interaction.
  • VIDEO CREATION: Canva launched Canva Video Suite, an end-to-end video creation product for designing and publishing that combines intuitive editing, recording, and collaboration features, with customizable video templates and a media library.
  • CONTACT CENTER: RingCentral announced RingCentral Rise, a communications platform for global service providers that offers unified cloud communications for customers through co-branded team messaging, video meetings, cloud phone systems, and contact center solutions.
  • CUSTOMER SERVICE: urLive Software announced the launch of the urLive Customer Engagement Platform with one-click calling that empowers businesses to connect online customers with their sales and support teams instantly and simply using live video.

Product Updates

  • VIDEO CREATION: Socialive announced an update that allows businesses to produce high-end video for live broadcasts, while simultaneously generating isolated recordings that are automatically uploaded to the cloud-based Socialive Recordings Library, where they can later be repurposed for on-demand video content.
  • VIDEO CREATION: simpleshow announced a new update to its video creation tool that supports corporate identity requirements, and now allows users to utilize a background feature to enhance the branding component of their videos.
  • CRM: HubSpot announced new features and updates to their CRM platform, including a new enterprise tier of its Operations Hub product, and all-new customer experience-enhancing features to their Sales and Service Hub, like HubSpot Payments, custom surveys, and customer portals.
  • WORKFLOW: Nintex announced the latest enhancements to Nintex Workflow Cloud, including new security and authorization milestones, enhanced governance features, workflow tracking for business owners, and intelligent forms integration.
  • WEB OPTIMIZATION: UserTesting announced new features that help organizations gain a deeper understanding of diverse customer perspectives, including instant insight, path filter, and an expansion of intent path.
  • PRODUCTIVITY: Google announced the integration of AppSheet into Gmail through dynamic email support, allowing anyone to build dynamic emails using AppSheet.
  • PERSONALIZATION: Sailthru announced improvements to Personalization Send Time, enabling customers to optimize customer engagement by using a blend of metrics to calculate the best time to send emails to individuals.
  • CDP: mParticle announced new Data Planning tools and best practices that simplify data plan implementation and help mitigate dirty data.
  • PRODUCTIVITY: Personify announced updates to Presenter, now allowing users to present over video and appear alongside any application or website.
  • ADVERTISING: Clearbit announced updates that provide teams with a better understanding of who their customers are, and more power to instantly activate data at key customer touchpoints across the entire digital funnel.

Acquisitions

  • BUSINESS MANAGEMENT: Microsoft has acquired OKR (objectives and key results) company Ally.io to help revolutionize how organizations use technology to bring deeper connections to work, purpose and results in the hybrid world.
  • ANALYTICS: insightsoftware announced it has acquired BI solution Exago, and will further establish Logi Analytics, a division of insightsoftware, and Exago’s common vision of simplifying the process for business professionals to access and manipulate their data.
  • EMAIL: eKomi announced that it has acquired email signature software company Crossware, helping to leverage the digital real estate of email signatures for corporate and marketing communications.
  • PR: Dataminr announced it is acquiring real-time crisis response platform Krizo, and will be fully integrated into Dataminr Pulse, the product for discovering the earliest indications of emerging events and critical information that affect a corporation’s people, assets, and operations.
  • ADVERTISING: ironSource announced that it entered into an agreement to acquire the mobile advertising and app monetization company Tapjoy, so that ironSource customers will be able to generate more revenue with greater access to diversified advertiser demand.

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