New Tools in CDP, Lead Generation, AR, Customer Service, and Live Events

What's New

New Products

  • CDP: ActionIQ introduced their B2B CDP that allows B2B companies to leverage all known and anonymous customer and account data to build a 360-degree customer view that powers highly personalized, impactful customer experiences.
  • LEAD GEN: EverCommerce announced the launch of EverConnect, a performance marketing platform to acquire quality consumer leads through multiple channels for marketers and service professionals
  • AR: Blippar launched its WebAR SDK technology toolkit that empowers AR creators to build their own immersive WebAR experiences from the ground up using HTML and Java coding.
  • CUSTOMER SERVICE: Plivo announced Contacto, a customer service platform with built-in support for chat, calls, social, and messaging, that allows B2C businesses to boost customer service teams’ efficiency and enable personalized, high-touch interactions.
  • EVENTS: Folloze launched Folloze Live Events, a new solution that leverages Zoom to host live-stream interactive experiences. For simu-live and on-demand streaming, Folloze supports a range of industry standard video platforms to build an entire event life cycle — before, during, and post-event.

Product Updates

  • CUSTOMER SERVICE: Sprinklr announced the next generation of Sprinklr Modern Care with new features including, Conversational AI and Bots, Contact Center Automation & Intelligence, Live Chat Video Calling and an enhanced Self-Service Community.
  • ANALYTICS: Precisely announced the latest version of its Geographic Information System (GIS) product MapInfo Pro, enabling the creation of enhanced data visualizations, and allowing analysts to track how data changes across time and space through time series capabilities.
  • AUTOMATION: ActiveCampaign announced a new feature that enables businesses to build automations leveraging custom objects, so that businesses of all sizes can trigger automations from unique data specific to their business model.
  • TARGETING: Remarkety announced their new Email Capture Booster feature that strategically interacts with the customer as soon as they add-to-cart.
  • ANALYTICS: Qualtrics announced Experience ID, a new addition to their XM Operating System that uses conversational analytics, machine learning and journey orchestration to help organizations identify and close experience gaps in their business and identify new opportunities for growth.
  • SECURITY: Ping Identity added new API Intelligence tools to its PingOne Cloud Platform that provides a unified view of API activity across all gateways, clouds and data centers for centralized monitoring and reporting.

Acquisitions

  • VIDEO MANAGEMENT: Perion announced the acquisition of video solution company Vidazoo, and together will offer an end-to-end video solution that eliminates all existing intermediate functions, and creates a transparent relationship between advertisers and publishers.
  • SECURITY: One Identity has acquired Identity Access Management solutions provider OneLogin, expanding One Identity’s Unified Identity Security Platform, and enabling customers to take a more holistic approach to identity security.
  • ADVERTISING: Global announced that it has acquired digital audio content and technology start-up Remixd, and together will offer monetization tools that enable digital publishers to generate incremental revenues on their articles.
  • ADVERTISING: Verve Group announced the acquisition of customer acquisition platform Match2One, providing Verve Group with new solutions for user acquisition and e-commerce marketers.
  • CUSTOMER JOURNEY: Genesys announced that it has entered into agreements to acquire both customer journey orchestration and analytics solution provider Pointillist, and conversational AI platform Exceed.ai, that all together will help to deliver a solution that puts the customer perspective first.

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