LEAD GEN:Oracle announced Oracle Fusion Marketing as a part of Oracle Advertising and CX, which enables marketers to easily create campaigns that span traditional marketing and advertising channels, and is engineered to bypass the entire lead qualification and conversion process.
VIDEO CREATION:Digiarty Software announced VideoProc Vlogger, a lifetime free, non-linear video editing software that can do both basic and advanced edits to make it easy for beginners to make cinematic videos for everyday creativity.
ADVERTISING:Tremor Video debuted a new programmatic audio solution that gives advertisers the ability to customize messages in premium content environments with engaged consumers, gaining an additional touchpoint to add to their customers’ journey.
CUSTOMER SERVICE:Insightly announced Insightly Service, a customer service and support ticketing product designed to work seamlessly across the business applications that companies are already using.
CX:FICX announced the release of the FICX CX Automation Platform that empowers any business professional to build secure, automated customer processes without coding or developer support.
ANALYTICS:Piano announced the launch of Piano Analytics, an advanced analytics solution that generates a single source of truth in reporting, for segments, or for targeting by unifying data, including marketing analytics, product analytics, content analytics, transaction data and first-party data.
WEBINARS:SpotMe announced SpotMe Express, a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events.
ADVERTISING:Opera announced the launch of its self-serve advertising platform Opera Ad Manager, designed to create, manage, and report on digital advertising campaigns in one place allowing advertisers to reach customers in all phases of their journey from discovery to conversion.
HR:QuickFrame is rolling out new video production workflow features to enable a more user friendly, functional and efficient space for their independent video creators to work with clients, including more robust account profiles, more detailed production briefs, collaboration tools, and a new feedback system.
PRODUCTIVITY:FileCloud introduced version 21.2 of their content services platform which includes a new no-code workflow automation feature that enables end-users to automate document processes to help drive organizational efficiencies.
MOBILE:MobStac announced the launch of expanded security features to help protect consumers scanning QR codes against mobile security threats.
TEXT TOOLS:Otter.ai expanded its Chrome Extension to make it easier to add meeting notes directly to any Google Calendar invite with just a click of the “Add Otter Meeting Notes” button, and works with all of the major video meeting platforms.
INTEGRATIONS:Fivetran announced it has entered into a definitive agreement to acquire enterprise data replication technology provider HVR, allowing Fivetran to provide breakthrough database replication performance along with enterprise-grade security to address the massive market for modernizing analytics for operational data associated with ERP systems, Oracle databases, and more.
CONTACT CENTER:Infinity announced that it has completed the acquisition of call intelligence provider ResponseTap, helping them to increase the impact of every phone call, add insight to conversations and reach more insightful conclusions.
INFLUENCER:CreatorIQ announced the acquisition of influencer marketing analytics platform Tribe Dynamics, providing an end-to-end solution for marketers to find, activate, manage and measure their creator relationships.
WEB PERFORMANCE:OneTrust announced it signed a definitive agreement to acquire Tugboat Logic, a technology platform that simplifies and automates information security assurance and audit readiness for dozens of security frameworks.
CUSTOMER ENGAGEMENT:Sinch announced that it has entered into a definitive agreement to acquire MessengerPeople, the software-as-as-service platform for conversational messaging that will complement Sinch’s API-based offering for larger enterprises and channel partners.