New Tools in Marketing Automation, Social Media Monitoring, Video Creation, eCommerce, Data Management, and Office Management

What's New

New Products

  • MARKETING AUTOMATION: Crownpeak announced the launch of the Crownpeak Experience Optimization Engine that gives companies the ability to create, optimize and deliver individualized digital experiences across channels, at scale.
  • SM MONITORING: Tagger announced their new social listening platform, Signals, built to identify key marketing insights across influential social accounts for any moment in time.
  • VIDEO CREATION: iStock announced the launch of their free iStock Video Editor that will make professional-quality video creation more simple and affordable for small businesses and entrepreneurs.
  • eCOMMERCE: Emplifi announced the launch of Emplifi Social Commerce Cloud, delivering a full suite of solutions to enable the social shopping experience by synchronizing social commerce activities across platforms, providing automated and live assistance during the shopping experience, and giving brands a single, holistic view of their social commerce efforts.
  • DATA MANAGEMENT: Alation announced the release and general availability of their Data Governance App, revolutionizing multi-cloud governance and security and delivering autonomous, continual data governance using ML and AI.
  • OFFICE MANAGEMENT: Owl Labs announced the launch of Meeting HQ, an in-room control center for video meetings that lets users launch meetings simply and effortlessly with a single tap.

Product Updates

  • RETAIL: Feedvisor embarks on a new era of empowering eCommerce growth with the launch of Feedvisor360, for continuous holistic optimization of all aspects of Amazon business, such as advertising, pricing, and inventory.
  • SM MONITORING: ListenFirst launched the advanced user experience for the solution’s user interface, including Configurable Dashboards which provide users with the ability to save analysis tiles to a shareable, configurable view. Additionally, ListenFirst launched LinkedIn analytics, which offers owned analytics around a brand’s LinkedIn account for key metrics, including New Followers and Responses.
  • INTEGRATIONS: Appian announced the latest version of the Appian Low-Code Automation Platform that makes it faster and more efficient to build enterprise applications through major enhancements in low-code data, complete automation functionality, user interface (UI) creation, and application deployment.
  • DATA MANAGEMENT: ALTR announced new updates to its platform to make it more accessible, including new automated data usage visualizations, the launch of a free plan with unlimited consumption intelligence and full-featured data governance, and easy access to ALTR’s platform through integration into Snowflake’s Partner Connect portal.
  • PODCASTING: Boomcaster, a recently launched podcasting and vodcasting platform, updated their platform to provide studio-quality recordings and the ability to livestream to YouTube and Facebook.
  • ADVERTISING: Adzooma announced the relaunch of their online platform, designed to help SMBs plan, action, automate and optimize their online marketing performance in one central place, along with the addition of a new central dashboard with a customized task checklist, and a user’s ‘Business Score’ which rates their performance across several digital marketing channels.
  • EVENTS: Certain announced the launch of Touchpoint Stream, a new intuitive solution as part of their Touchpoint event app, that allows event professionals and marketers to deliver truly interactive experiences for virtual and hybrid event attendees.
  • EMAIL SECURITY: Front released three major product updates to its customer communication hub that make it easier for organizations to deliver exceptional experiences to as many customers as possible including, critical insights into customer relationships from the inbox, no-code workflows leveraging customer data, and new capabilities to measure the quality of service each customer receives.

Acquisitions

  • IDENTITY: TransUnion has agreed to acquire identity resolution company Neustar which will expand TransUnion’s powerful digital identity capabilities through the addition of Neustar’s distinctive data and analytics, enabling consumers and businesses to transact online with greater confidence.
  • LIST DEVELOPMENT: Syniti has acquired 360Science, a data quality company specializing in matching, deduping, unifying, linking and verifying contact and business data, and will strengthen Syniti’s expertise in helping customers tackle the complex issues surrounding data.
  • WEB OPTIMIZATION: Glassbox announced its acquisition of A/B testing software company Convertize, advancing Glassbox’s mission to enable businesses to deliver frictionless digital journeys.
  • EMAIL: Intuit announced that it has agreed to acquire global customer engagement and marketing platform Mailchimp, and together will help small and mid-market business customers acquire, engage and retain their customers, run their businesses, optimize cash flow and remain compliant.
  • ANALYTICS: InMoment announced it has completed the acquisition of structured and unstructured data analytics provider Lexalytics®, bolstering InMoment’s set of customer experience management (CXM) solutions by adding robust NLP, and ML to their XI Platform.
  • WEB OPTIMIZATION: Zype announced it has acquired MAZ Systems, an OTT app publishing platform for connected TV and mobile devices, to help enterprise video publishers create streaming experiences for the billions of people who watch streaming video every day.
  • CONVERSATIONAL: Dialpad announced its acquisition of Kare Knowledgeware, a CX platform that will broaden the application of AI and NLP throughout the Dialpad platform to enable conversational AI and elevate both the customer and agent experience.

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