IDENTITY:TransUnion announced the launch of TruAudience, a new suite of data solutions for marketers that includes the TruAudience Platform with a proprietary identity graph that enables marketers to use multikey matching and machine learning to onboard first-party data, while also modeling audiences for campaigns, the TruAudience Data Marketplace, and TruAudience Identity. This promises three-dimensional, omnichannel views of individuals, devices and households.
WEB DESIGN:OPIN released Freeflow, a Drupal web page builder that allows users to easily build and customize their web pages with an innovative drag and drop page builder experience, helping to create beautiful, custom, highly scalable and secure websites.
PRODUCTIVITY:Teknikforce announced the launch of Webinarloop, a new platform that helps marketers create highly-engaging webinars with engagement-drivers like live polls, infographics, call-to-action buttons, tips & info pop ups, questions, and custom branding.
EVENTS:MeetingPlay announced the launch of their new mobile event app that creates a unified user experience, increases attendee engagement and provides a strong ROI for sponsors with features that bridge the gap between in-person and virtual attendees during hybrid events, create a safe, in-person experience and allow virtual attendees to join sessions directly from their mobile device instead of their desktop.
CRM:Glue Up added its new two-click management tool, Chapter Management, to its robust engagement ecosystem, which allows multi-tiered organizations to check the health of all of their chapters and affiliates with just two clicks, and is designed to easily transfer information across organizational lines, streamline management processes and provide a bird’s-eye view of all operations.
WEB OPTIMIZATION:SiteSpect added to its suite of world-class optimization and personalization solutions with their Enhanced Visual Editor that provides non-technical users with a number of powerful A/B testing and personalization capabilities, including a new color-picker, advanced hyperlinking, collaboration tools, and a heavily-expanded set of functionality for adding and changing page elements.
CX:Simplr announced the launch of Personal Connections Prompts, a new set of capabilities within their customer experience platform that leverages customer data and insights to ensure consistently empathetic and one-to-one customer interactions that drive real engagement and loyalty.
CRM:ResponseCRM announced the release of the ResponseCRM mobile app that enables business owners to conveniently access information about the status of their customers’ affiliate traffic, income, declines, merchant accounts, processing, projections, subscription cancellations and other details from anywhere.
PHOTOGRAPHY:Depositphotos released a new online AI-powered tool that helps users quickly double-size images, as well as enlarge an unlimited number of files.
CONVERSATIONAL:Bavard announced enhancements to its conversational AI chatbot platform, including a message center that allows clients to intercept automated conversations and talk live with customers, as well as a robust analytics dashboard that provides important user data and insights to constantly improve the chatbot’s performance.
PRODUCTIVITY:ON24 introduced Hybrid Mode in ON24 Webcast Elite where organizations can bring all the benefits of digital engagement to their physical events and deliver an integrated, simultaneous, shared experience to in-person and virtual audiences anywhere in the world – all in a single digital engagement platform.
SOCIAL MEDIA:Planable launched special image editing features to help marketing teams plan and collaborate on their brands’ posts and images, grids, and carousels all within one platform.
PRODUCTIVITY:Trello introduced no-code automation features to their work management platform including a Quick action remediation that lets users write automation rules in-line, and Shareable automation commands that allow users to add automation commands to other boards.
DAM:Adobe announced it has entered into a definitive agreement to acquire cloud-based video collaboration platform Frame.io and together will deliver a collaboration platform that powers the video editing process.
SMM:Traject has acquired brand success platform Loomly, expanding the depth of Traject’s offerings to meet the demands for flexible, scalable and innovative marketing tools across agencies, enterprises and influencers.
CX:Talkwalker announced that it has acquired all-in-one review management platform, Reviewbox. This will enable Talkwalker to rapidly expand its product review capability and integrate Reviewbox’s e-commerce data, including product reviews, product catalogs, and pricing, into its consumer intelligence platform, providing additional customer insights for its clients.