New Tools in Sales Operations, Productivity, SMS Marketing, and Data Management

What's New

New Products

  • SALES OPS: Webgility announced Webgility Intelligence, their new app that provides unparalleled visibility into the products, channels, and orders that generate the most profits, by automatically capturing data from e-commerce channels and apps, and turning it into unique insights.
  • PRODUCTIVITY: Windstream Enterprise launched a new, all-in-one webinar solution, Office Suite HD Meeting® Webinar, that enables users to hold interactive webinars for up to 10,000 attendees without audio or video jitter and enables up to 25 presenters to simultaneously project HD audio and video with content sharing.
  • SMS: Snappy Kraken announced the launch of Convos, their new text message marketing platform that creates an opportunity for financial advisers to exchange timely and compliant text messages with their clients to help engender stronger relationships.
  • DATA MANAGEMENT: Cloudera announced the launch of DataFlow for the Public Cloud, a cloud-native service for data flows to process hybrid streaming workloads on the Cloudera Data Platform where users can now automate complex data flow operations, boost the operational efficiency of streaming data flows with auto-scaling capabilities, and cut down on cloud costs by eliminating infrastructure sizing guesswork.

Product Updates

  • CUSTOMER ENGAGEMENT: Factoreal released an automated push notification feature as a part of its all-in-one customer engagement suite, that allows users to further personalize their marketing wherever their customers are, on or off the web.
  • MARKETING OPS: Aprimo announced the addition of Content Return on Effort (ROE) to its SaaS content operations platform, showcasing how assets perform across campaigns, in the context of the effort—time, budget, and resources—that went into creating and distributing it.
  • CUSTOMER ENGAGEMENT: Influitive announced the release of its multilingual capabilities, from the invitation email and sign-up page to the homepage, content, and rewards, all customer-facing touchpoints can be delivered in the language that best suits a company’s global audience.
  • PRODUCTIVITY: MURAL has launched a new MURAL Free plan so teams everywhere can collaborate visually without any time limits and offers them a chance to turn traditional, nonproductive meetings into engaging, inclusive opportunities for ideation and co-creation.
  • INTEGRATIONS: SnapLogic announced new capabilities to their Intelligent Integration Platform including SnapLogic Flows that enable users to develop application integrations and automate data flows in a self-service manner without the use of code, as well as new API lifecycle management updates and an enhanced API developer portal, a new ‘zero downtime upgrade’ to minimize any disruption for customers during release updates, and extended ELT support for Databricks’ Delta Lake.
  • PODCASTING: Riverside.fm, the remote video and podcast creation platform has upgraded its platform with automated editing tools, video transcription tools, high-quality screen sharing and recording, and the launch of their new iPhone app that makes it easy for guests to join the studio anytime and anywhere.

Acquisitions

  • CRM: Verint announced the acquisition of social customer service company Conversocial, to provide brands the ability to orchestrate customer journeys with a connected experience across their channels of choice.
  • PERSONALIZATION: NICE announced the acquisition of GoMoxie, an innovator of advanced digital assistance tools that will help NICE take experiences beyond the contact center and into smart conversational self-service, allowing organizations to meet customers on their preferred digital channels, understand their digital needs events, deliver the most relevant branded search content, proactively reach out with conversational AI, and lead them through a seamless and effortless omnichannel service journey.
  • EVENTS: Intrado announced that it has acquired hybrid event management technology company Hubb, providing a comprehensive end-to-end solution for in-person, virtual, and hybrid events to thousands of clients around the world.
  • ADVERTISING: Genius Sports announced that it has entered into a definitive agreement to acquire creative performance platform Spirable, and together will provide personalized cross-channel technology for data-driven and high-performing creative.
  • TRAINING: Seismic acquired sales training, coaching, and enablement solutions developer Lessonly, and now provides a seamless experience where sellers can quickly and easily access sales and marketing content alongside learning programs, practice scenarios, and coaching plans in one central location.
  • EMAIL: Litera announced that it has acquired Concep, a provider of B2B relationship marketing technology for law firms, corporations, and professional and financial services, bringing together the Concep marketing technology and integrated platform, with the business insight and intelligence of the Litera platform to empower law firms to improve client services and deliver on growth.

Leave a Reply