New Tools in Mobile Marketing, Advertising, Email Personalization, and Campaign Management

What's New

New Products

  • MOBILE MARKETING: Wix announced the launch of Branded App by Wix, a native mobile app builder that provides users with the ability to create and customize their own tailor-made app without a single line of code.
  • ADVERTISING: Shoppable announced Shoppable® Ad Experience™, a new turn-key direct-to-consumer platform for brands to directly engage with consumers in a landing page environment, which enables advertisers and publishers to facilitate closed-loop transactions from all digital, social and paid media channels.
  • EMAIL: Dynamic Yield announced the launch of Experience Email, a unified personalization solution that allows marketers to create fully individualized emails that maximize customer loyalty and revenue using AI and predictive algorithms.
  • CAMPAIGN MANAGEMENT: Model B announced the launch of Blueprint, a campaign management tool that integrates five disparate points across the ad planning, buying and analytics landscape, and reduces the amount of tech licenses, money and effort necessary to drive better performance.

Product Updates

  • CRM: Zoho announced Canvas for Zoho CRM, a one-of-a-kind design studio for CRM personalization that enables businesses to create their own CRM interfaces that are better suited to the role of each employee, without IT or developer involvement.
  • VIDEO: video intelligence (vi) launched a new SDK that enables creators to embed contextually matched video content and advertising in their mobile Apps.
  • DAM: Apace announced the availability of Facial AI and transcription for automated media ingest and search, enhancing Apace′s existing production media asset management (postMAM) for large scale use at edge, multi sites or in cloud.
  • SOCIAL MEDIA: Neon Marketing Technology launched a new version of Neontools, their free 8-in-1 online marketing toolbox to now include a domain customization feature, in addition to their hashtag analyzer, reach calculator, social auditing tool and QR code generator.
  • CRM: Keap announced new text marketing capabilities designed to save businesses time, reduce chaos and simplify customer interactions by automating communication, including automated text messaging and a broadcast texting feature with built-in compliance.
  • PRODUCTIVITY: Vyopta announced new search functionality for their Collaboration Performance Management (CPM) suite that provides a simpler user interface to allow IT and MSP help desk teams to quickly and independently detect, investigate, and remediate issues.
  • CONTACT CENTER: Genesys announced new capabilities within the Genesys Cloud CX™ platform including Genesys Predictive Routing, Genesys Asynchronous Web Messaging, and Intent Miner for Bots that enable companies to create data-driven experiences to engage customers at the right time, on the right channel, and with the right context to deliver empathetic experiences.

Acquisitions

  • ADVERTISING: Integral Ad Science announced it has acquired Publica, the connected TV advertising platform that will accelerate IAS’s CTV strategy to help publishers better monetize their video programming across CTV devices.
  • AR: Nextech AR announced it has signed a definitive agreement to acquire spatial computing company ARway, providing Nextech with a spatial mapping platform that is critical to building the Metaverse, and will enable people to experience the multiverse as it increasingly becomes a normal part of everyday life.
  • BUSINESS MANAGEMENT: Litera announced that it has agreed to acquire machine learning contract review and analysis software provider Kira Systems, to form a new cornerstone for its Transaction Management platform as it looks to transform the due diligence process.
  • ANALYTICS: Qlik announced the acquisition of NodeGraph, a customizable metadata management solution, to advance Qlik’s vision of Active Intelligence, where technology and processes trigger immediate action from real-time, up-to-date and trusted data to accelerate business value across the entire data and analytics supply chain.

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