New Tools in Productivity, Market Research, and Advertising

What's New

New Products

  • PRODUCTIVITY: Yep, a web-based platform for enabling instant, secure video calls on any device, announced the worldwide availability of its free service – providing frictionless video calls that allow for greater collaboration, human connection, and spontaneity.
  • MARKET RESEARCH: Deep.ad announced the launch of PanelBot, a SaaS data extraction platform for market research companies that labels brand prints that appear within content notable to marketers, including paid media creative and user-generated content.
  • ADVERTISING: Salesforce announced Advertising Sales Management for Media Cloud, a new industry-specific application for managing cross-channel advertising sales where cross-channel planning and execution, and automated client reporting and campaign optimization converge in a single platform to help drive revenue for publishers.
  • ADVERTISING: Compulse announced its evolution into a martech and managed services company with the release of Compulse 360, an all-in-one SaaS platform for planning, executing and analyzing omnichannel advertising campaigns.

Product Updates

  • CHANNEL & PARTNER: BrandMuscle introduced Smart Marketing Planner, a new solution that empowers channel managers to set up campaigns and optimize which regions or partners can opt in based on factors such as partners’ location, tier, or co-op balance.
  • AUDIENCE SEGMENTATION: Braze announced several new product updates including in-app message surveys to seamlessly collect consumer preferences, attributes, and feedback, and conversion correlations that help brands uncover insights about customers most or least likely to convert after receiving a campaign.
  • MARKET RESEARCH: SurveyOL introduced a number of major improvements to its survey creation platform including SMS texting capabilities, and secure surveys with predefined or custom privacy statements.
  • ADVERTISING: Epom launched version 4.0 of its DSP that brings several upgrades, including new video ad metrics, new permissions for enabling or disabling CPC and CPM price models, and full SKAdNetwork attribution support.
  • TEXT TOOLS: Maestra released new features to help content creators automatically caption, subtitle, and translate their videos into over 50 languages almost instantly.
  • EVENTS: Nunify expanded its virtual event management platform with hybrid event and event app capabilities that powers a seamless event experience throughout the event cycle to drive audience engagement, and flawlessly integrates live and virtual participants, to deliver an omnichannel view for attendees and organizers.
  • PRODUCTIVITY: Avaza announced the addition of its team chat and collaboration tool Avaza Chat to its project management platform, and is designed to help distributed teams collaborate faster and more effectively than with traditional enterprise chat apps.

Acquisitions

  • CONVERSATIONAL: Nexa announced the acquisition of Client Chat Live, a full-service live chat and text company, that will round out Nexa’s people-powered business solutions with 24/7/365 live chat and text messaging solutions.
  • CONTACT CENTER: Zoom announced it has entered into a definitive agreement to acquire intelligent cloud contact center provider Five9, enabling organizations to reimagine the way they engage with their customers through the combination of Five9’s Contact Center as a Service solution and Zoom’s broad communications platform.
  • CONVERSATIONAL: LivePerson announced the acquisition of conversational AI company e-bot7, propelling LivePerson’s self-service capabilities and empowering brands of all sizes to quickly launch AI-powered messaging experiences.
  • CX: IFS announced it has acquired design-driven feedback technology provider Customerville, helping IFS customers increase engagement with their own customers, improve revenue and profitability, and drive product, service, and outcome innovation.
  • PRODUCTIVITY: Salesforce announced it has completed its acquisition of Slack, and together will deliver the Slack-first Customer 360 that gives companies a single source of truth for their business, and a single platform for connecting employees, customers, and partners with each other and the apps they use every day, all within their existing workflows.

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