New Tools in Digital Experience, Advertising, Productivity, Email Security, Text Tools, and Analytics

What's New

New Products

  • DX: Stackk announced the launch of its White Label platform designed to help agencies deliver world class digital experiences with user-friendly features including managed WordPress, open source, marketing automation, and personalized communication channels.
  • ADVERTISING: Cadent announced the launch of their cross-screen self-service platform, Cadent Aperture Platform, for buyers and sellers of addressable TV advertising that will power a new multi-seller addressable TV marketplace that includes CTV, OTT, and addressable STB inventory.
  • PRODUCTIVITY: Groupeasy, the all-in-one software solution for group communication, collaboration and scheduling, officially launched as the company scales to meet the needs of groups seeking an easier way to engage members through one multifaceted web application.
  • EMAIL SECURITY: Mimecast announced the Mimecast CyberGraph™ solution, a new add-on for Mimecast Secure Email Gateway that creates an identity graph designed to detect anomalies and leverages machine learning technology to help organizations stay one step ahead of threat actors by alerting employees to potential cyber threats.
  • TEXT TOOLS: Sharethrough launched dynamic video captions, a new product that automatically adds human-verified captions to video ads, elevating user experience, optimizing ad recall and increasing ad engagement.
  • ANALYTICS: Zoho announced its new Business Intelligence Platform that empowers businesses to surface precise and actionable insights through self-service data preparation and augmented analytics, and enables organizations to cleanse, unify, and analyze cross-departmental data, obtain an encyclopedic view of the company, and ultimately move toward a more competitive business strategy based on real-time insights.

Product Updates

  • TARGETING: Quotient announced a promotion amplification tool to their retailer performance media platform Retailer iQ, that taps retail point-of-sale and loyalty card data to automatically target the right consumers with available temporary price reduction offers.
  • VIDEO MEASUREMENT:  Wobot.ai, the AI-powered video analytics platform, announced a new simplified version of its product that is now equipped with 100s of pre-defined AI-powered checklists and tasks tracked through existing CCTV cameras, giving companies the ability to gain deeper, actionable and real-time insights into processes to improve process compliance.
  • SOCIAL MEDIA MANAGEMENT: Marketing 360® announced updates to their Marketing 360® Social app, with new features that will allow business owners and social media managers to effortlessly schedule social posts with features like real-time post preview for each platform, and edit posts in real-time. 
  • DX: Acquia announced major updates to the Acquia Open Digital Experience Platform (DXP) including support for the employee experience, a new China hosting service and a newly integrated user interface for Marketing Cloud.
  • VIDEO CREATION: Wondershare announced the Wondershare UniConverter 13.0, bringing a new UI that makes it more friendly, improves GPU acceleration to enhance conversion speed 200%, and compresses videos with better quality, as well as new advanced video editing tools including Smart Trimmer and Automatic Subtitles.
  • ANALYTICS: AdDaptive Intelligence expanded their robust analytics offering with a new tool, Site Analytics, that provides insight into which companies targeted through ads are also engaging on a brand’s website.

Acquisitions

  • EVENTS: Cadmium announced it has acquired events and registration software company EventRebels, enriching the Cadmium ecosystem enabling an all-in-one solution from pre-event activities such as registration to event production and post-event continual learning.
  • ADVERTISING: Mediaocean announced that they have entered into a definitive agreement to acquire independent ad management platform Flashtalking, and combined will deliver comprehensive and future-forward solutions for omnichannel advertising, and will help brands succeed in a future dominated by converged media and anchored on cookieless identity resolution.
  • TEXT TOOLS: ZoomInfo announced it has agreed to acquire conversation intelligence company Chorus.ai, which will allow customers to make excellent, data-driven decisions through their sales funnel, combining ZoomInfo’s historic top-of-the-funnel strength with insights driven from the middle of the funnel in the customer conversations that Chorus captures.
  • EVENTS: Bevy announced the acquisition of event management software company Eventtus, giving customers the most comprehensive, end-to-end event management solution to manage and scale their virtual, hybrid, and in-person event programs including a mobile in-person conference app, and several other engagement tools.
  • PERSONALIZATION: CSG® announced the acquisition of customer journey orchestration and analytics provider Kitewheel, enhancing CSG’s ability to deliver greater value to new customers around the world and turbo-charge the global expansion of their customer engagement business.
  • ADVERTISING: Verve Group announced the acquisition of digital advertising company Smaato, adding a powerful mobile-first supply-side platform to Verve Group’s full-stack suite of products, as well as providing brands and agencies with wider access to high-quality premium inventory.

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