New Tools in Audience Segmentation, Video Measurement, Sales Ops, Lead Gen, and Intelligent Agents

What's New

New Products

  • AUDIENCE SEGMENTATION: Comscore announced the introduction of its audience planning tool, Plan Metrix Multi-Platform, that combines consumer’s desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes and demographics for a unified digital view.
  • VIDEO MEASUREMENT: Innotescus announced the launch of its image and video annotation platform that provides an intuitive annotation workspace, comprehensive analytics, and a collaborative environment for teams to produce superior quality training datasets.
  • SALES OPS: antuit.ai released its AI Demand Modeling Studio to the Consumer Products and Retail market, which enables companies with production-ready AI models, pipelines and workflows for demand forecasting, shaping and fulfillment use cases.
  • LEAD GEN: NetLine released its Lead Management Platform, offering B2B Marketers centralized lead capture, qualification, routing, analytics, and companion content amplification campaign capabilities within one simple-to-use and self-service interface.
  • INTELLIGENT AGENTS: Atos launched Atos Computer Vision Platform, its new highly scalable end-to-end AI video and image analytics platform that enables organizations to process and analyze massive amounts of complex video and image data in real-time so that they can automatically monitor, manage and improve working practices, and improve security and surveillance processes to guarantee people and asset safety.

Product Updates

  • ANALYTICS: Tableau is bringing data analytics and AI together in a suite of new and expanded augmented analytics features on Tableau Online or Server, including Ask Data’s completely redefined natural language experience, and Explain Data’s reimagined user interface optimized for deeper exploration and a wider business audience.
  • BUSINESS MANAGEMENT: Aible added new features to its end-to-end automation product including User Engagement Monitoring, Bring Your Own Model, and Impact Forecasting, so business teams can collaborate with analysts and data science teams to guarantee impact and significantly enhance the time to value.
  • CONTENT MARKETING: GatherContent, the Content Operations platform that brings together people, process and technology, announced that it has launched a series of new features to help businesses streamline their content operations and workflow, including Components, Flexible Workflow, and Shareable Links.
  • ADVERTISING: Spirable announced the launch of its Creative Intelligence Suite, a set of AI-powered creative tools embedded within their Creative Performance Platform that make it easy for marketers to analyze and understand each element of their creative and its impact on attention.

Acquisitions

  • AUTOMATION: Constant Contact announced it has signed a definitive agreement to acquire cloud-based revenue growth and marketing automation platform SharpSpring, combining Constant Contact’s email and eCommerce offerings with SharpSpring’s strong suite of revenue growth and marketing automation tools.
  • VIDEO MEASUREMENT: TELUS International announced the acquisition of Playment, a data annotation and computer vision tools and services company specialized in 2D and 3D image, video and LiDAR, which will strengthen TELUS’s ability to meet growing demand for diverse datasets that power artificial intelligence.
  • ANALYTICS: Kantar completed its acquisition of Numerator, the tech-driven consumer and market intelligence company that blends proprietary data with advanced technology to create unique insights that help companies understand their customers in real time and identify growth opportunities, that together will provide insights into the shopping habits of almost five billion consumers globally.
  • EVENTS: Hopin announced the acquisition of integrated event marketing platform Attendify, enhancing Hopin’s offerings with an emphasis on helping organizers better market their events and grow their audiences.
  • SECURITY: Dataminr announced that it has acquired WatchKeeper, a data geo-visualization platform that will provide Dataminr’s enterprise customers with a single-pane-of-glass experience, allowing them to view real-time alerts alongside relevant first- and third-party data framed through the context of their assets.
  • AUDIENCE SEGMENTATION: Namogoo announced its acquisition of eCommerce marketing automation company Remarkety, enabling Namogoo to provide complete Digital Journey Continuity by engaging customers with hyper-personalized multi-channel experiences both on and off-site.

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