New Tools in Mobile Marketing, Business Management, Advertising, eCommerce, CX, and Attribution

What's New

New Products

  • MOBILE MARKETING: Muvi launched Konviare, a notification management engine, to cater to the growing demand for creating and managing multi-channel notifications.
  • BUSINESS MANAGEMENT: WorkForce Software, an enterprise SaaS-based workforce management solution, released its WorkForce Suite with a completely integrated set of employee experience capabilities, as well as labor forecasting, scheduling, and insights.
  • ADVERTISING: DigitalReef launched its fully-integrated mobile marketing and advertising platform to provide a complete end-to-end solution for brands, marketers and app developers seeking exposure on one of the world’s largest direct-to-device advertising platforms.
  • eCOMMERCE: Similarweb announced the launch of its first solution focused exclusively on the eCommerce landscape, Shopper Intelligence, which analyzes consumer shopping behavior across desktop and mobile web, and provides a comprehensive solution for understanding the entire digital customer journey.
  • eCOMMERCE: Shopistry announced the launch of their “hosted and headless” eCommerce platform that enables brands to quickly and inexpensively launch engaging experiences optimized for scale with modern capabilities including multi-currency, multi-channel, internationalization, social selling and more.
  • CX: Genesys announced Genesys DX, their new standalone digital customer engagement offering that brings together AI chatbots and human support for always-on engagement.
  • ATTRIBUTION: AdsWizz, the digital audio and podcast advertising solutions provider, has expanded its tools with a new attribution solution that allows advertisers to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress.

Product Updates

  • CONVERSATIONAL MARKETING: yellow.ai announced the addition of Voice AI virtual assistants to its Conversational CX Automation platform, helping to deliver a highly differentiated and elevated customer experience for sales, marketing and commerce support.
  • INTEGRATIONS: Boomi™, a cloud-based iPaaS provider, announced the addition of the Data Catalog and Preparation (DCP) AtomSphere™ Service to the Boomi AtomSphere™ Platform, along with a new Data Operations Professional Services Offering (DataOps PSO), both of which serve as a foundation for enabling customers to accelerate data readiness in order to fuel integrated experiences.
  • VIDEO MANAGEMENT: Mediasite announced its latest release, Mediasite 8, that includes a powerful mix of new tools and features to support the emerging hybrid world of work, learning, and events, including more efficient video storage, smaller file sizes, accessibility updates, new integrations with video conferencing systems and an enhanced user experience with a new player and editor.
  • PLM: Salsify, the CommerceXM platform, announced the release of an exclusive workflow library stocked with pre-built templates to help brands improve the operational efficiency of publishing product content, as well as the ability to easily activate and automate tasks, and alert colleagues to the action they need to take as a product moves through the publishing process.
  • LEAD GEN: Integrate announced new features within its Precision Events solution that now enables marketers to connect their event interactions with buyers to their digital demand strategy, resulting in a comprehensive buyer-driven, omnichannel approach that drives more revenue at scale.
  • CONTENT MARKETING: Uberflip announced Embed Parameters, a new feature that allows marketers to automatically add dynamic UTM parameters to their content, so that salespeople can focus on revenue-generating activities without having to worry about manually including UTM parameters, and marketers can configure the parameters that get automatically added to embedded content, enabling proper attribution.
  • SOCIAL MEDIA MANAGEMENT: Willow, the social media content and planning platform, announced the launch of its Social Health Score™ which is based on consistency, content mix, and employee engagement, and helps users find out whether they are creating sufficient visibility on social media.

Acquisitions

  • CI: Meltwater announced it will acquire crowd-sourcing company Owler, and together will help Meltwater’s global customer base unlock new markets and new opportunities to combine business information with news and social media content from around the world.
  • WEB PERFORMANCE: IBM announced the closing of its acquisition of Application Resource Management (ARM) and Network Performance Management (NPM) software provider Turbonomic, to deliver comprehensive AIOps capabilities for the hybrid cloud.
  • REVOPS: Fractal announced the acquisition of Revenue Growth Management (RGM) company Samya.ai, strengthening Fractal’s RGM offerings and expanding its reach across industries to help its clients make better decisions to drive sustainable growth.
  • DATA MANAGEMENT: NetApp announced the acquisition of the managed platform provider for big data processing and cloud analytics that helps businesses capitalize on Apache Spark in Kubernetes Data Mechanics, to accelerate Spot Roadmap and optimize data analytics and machine learning workloads in the cloud.
  • WEB PERFORMANCE: Ping Identity announced it has acquired fraud and bot detection and mitigation provider, SecuredTouch to accelerate their identity fraud capabilities and provide a more secure and seamless experience for their customers.
  • AUTOMATION: Constant Contact announced it has entered a definitive agreement to acquire the CRM and marketing automation platform SharpSpring, giving Constant Contact’s SMB clients the ability to easily and successfully engage customers throughout their journey, helping clients deliver better marketing-driven results.

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