New Tools in Video Creation, Web Performance & Security, and Productivity

What's New

New Products

  • VIDEO: PromoMii announced the release of their A.I. powered video search and creation tool, Nova AI, allowing users to search their video content and extensive archives in detail for things such as objects, shot types, words, activities, emotions, and people.
  • WEB SECURITY: D4t4 Solutions launched the Celebrus Fraud Data Platform (FDP) to help businesses protect their customers in real-time across all digital touchpoints using automated behavioral insights to eliminate new account, account takeover, and payment fraud.
  • VIDEO CREATION: Wondershare launched DemoAir, a new cloud-based online screen recorder for Chrome users who want to easily record, edit, and share videos on the go.
  • PRODUCTIVITY: Wishpond announced the launch of Wishpond Appointments, enabling businesses to offer automated scheduling to their clients that will improve lead generation and enable customers to more easily drive the growth of their business.

Product Updates

  • PRODUCTIVITY: Google announced a series of updates to Google Workspace, including a new individual subscription offer, new enhancements to Google Meet that enables collaboration equity, and new security and privacy capabilities.
  • EMAIL CREATION: BEE announced new features to BEE Pro, the company’s complete design suite for emails and landing pages, to help users create end-to-end digital marketing campaigns, including no-code, easy-to-use technology to create landing pages in just one click; “Mobile Design Mode” to design for mobile-first campaigns directly in mobile view; and real-time co-editing capabilities designed to increase efficiency for remote-first and hybrid teams.
  • PRODUCTIVITY: LogMeIn announced updates to their Communications-as-a-Service platform, GoToConnect’s Contact Center, including an outbound dialer feature, pre-recorded voicemails, and SMS chat queues, all of which improve visibility into contact center operations, as well as features that are aimed at improving efficiency.
  • MOBILE MARKETING: Jebbit announced the launch of Dynamic Product Feeds, a new feature that enables brands to upload their merchandise files to enhance their product match quizzes with personalized recommendations from their entire product catalog.
  • WEB ANALYTICS: Heap released a new set of capabilities that they refer to as ‘Heap Illuminate’ that automatically surfaces high-impact insights about user behavior on customers’ websites and digital products, and slashes the time it takes to locate high-value information.
  • EMAIL CREATION: Litmus announced a new email analytics feature, Litmus Integrated Insights Report, that provides enterprise users with a single, holistic view of email campaign performance and engagement, and gives users the ability to easily share a weekly digest from the Litmus Integrated Insights Report with other marketing stakeholders.

Acquisitions

  • SMS: Recharge has acquired ElectricSMS, and will rebrand their product that enables customers to manage their subscription preferences through a simple SMS chat, to ReChargeSMS, giving users the ability to save money by automating support and preventing churn through easily texting with subscribers.
  • EMAIL CREATION: Pathwire announced it has acquired email optimization platform Email on Acid, to expand their email offering with industry-leading pre-deployment tools, and give Pathwire’s Mailgun and Mailjet users access to instant email testing, content checks, and analytics, for additional insight into what happens to messages in the inbox.
  • INFLUENCER: Vungle announced it will acquire JetFuel, an influencer marketing platform that will enable Vungle to offer advertisers even greater reach in acquiring high-value users, as well as the ability to target the increasingly valuable Gen Z market through engaging, influencer-owned viral content.
  • EVENTS: Hopin announced it has acquired onsite event solutions provider Boomset, enabling Hopin to become a destination for onsite technology and services, including badges, self-service kiosks, and QR code check-in; access to innovative technology solutions like tracking management with RFID/UHF/NFC, and cashless payments; and meaningful data insights that include checkin/out data, session attendance, lead retrieval, and full event demographics.
  • CX: Uberall will acquire proximity search optimization provider MomentFeed, and together will bring Uberall’s market-leading listings and reputation management products with MomentFeed’s best-in-class local social capabilities, customer sentiment analysis and enterprise-grade service offering, to create a more powerful ‘Near Me’ Customer Experience platform.

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