New Tools in Social Media Monitoring, Augmented Reality, and Events

What's New

New Products

  • SMM: DigitalMR launched AI-led CX management platform, listening247, adding accurate, actionable, and timely intelligence to any text, audio, and images published online about a specific brand to aid organizations in making strategic sales, marketing and operational decisions.
  • VR/AR: TeamViewer introduced a new mobile app, lifeAR, enabling users to interact with each other through video group calls or individual tutorials, and uses real-time Augmented Reality annotations that allow for easy problem-solving, decision-making, and fun digital get-togethers.
  • EVENTS: Zoom announced Zoom Events, an all-in-one platform with the power to produce interactive and engaging virtual experiences, that combines the reliability and scalability of Zoom Meetings, Chat, and Video Webinars in one comprehensive solution for event organizers, with the ability to produce ticketed, live events for internal or external audiences of any size, and will be available this summer.

Product Updates

  • DIRECT MAIL: IgnitePOST announced their exciting new integration capability giving users the ability to integrate with any system that allows you to send an email, and the ability to turn emails into handwritten cards, simply by sending IgnitePOST an email. They also announced their integration with Klaviyo Flows, so users can trigger handwritten cards just as easily as sending an email. 
  • MRM: Globaledit introduced their new creative workflow feature focused on automation that gives customers the ability to integrate their entire tech stack, saving them time and money.
  • LEAD GEN: Justuno, a leading onsite conversion optimization platform, announced the launch of Audience Sync, a new feature allowing brands to gain even more value from their onsite lead capture lists by automatically connecting them to Google Ads and Facebook Ads platforms.
  • ADVERTISING: Flashtalking announced the introduction of a new identity framework to provide advertisers a complete end-to-end solution for cookieless personalization and measurement with privacy controls that are built on a suite of products including Privacy Icon, IDConnect and FTrack.

Acquisitions

  • INFLUENCER MARKETING: Bambuser announced the acquisition of Relatable, a global marketing technology company, that will bring together significant core competencies and proprietary technologies for Live Video Shopping and creative influencer marketing campaigns, and better enable brands and retailers to scale high-impact livestream shopping implementations and drive business results.
  • ADVERTISING: Vungle, mobile performance marketing platform, announced the acquisition of TreSensa Technologies, a mobile ad creative technology company that provides app developers with an instant suite of playable ad builders and fully customizable game-play ad engines through its cloud-based tools for large gaming and brand studios.
  • IDENTITY: Kochava, the real-time data solutions company for omni-channel attribution and measurement, announced the acquisition of DigiCenter, provider of identity and cross-device graph data for marketers, publishers, and ad-tech providers, adding the privacy-first and consent-based approach to data that the ecosystem wants.
  • PRODUCT DISCOVERY: Criteo announced it has acquired retail media technology company Mabaya, expanding Criteo’s ability to help marketplace sellers and brands drive more product sales, while enabling retailers and marketplaces to grow new retail media revenue streams. 

Leave a Reply