New Tools in SMM, SMS Marketing, Integrations, Analytics, and CRM

What's New

New Products

  • SMM: Sprinklr announced Sprinklr for Higher Education, a pre-configured, AI-powered offering that helps colleges and universities reach, engage, and listen to their communities across digital channels.
  • SMS MARKETING: Squaretalk announced the launch of its multi-channel messaging service Express, enabling businesses and contact centers to connect with customers wherever they are, through any device, and on their preferred platform.
  • INTEGRATIONS: Insightly announced the availability of AppConnect, a powerful workflow automation application that allows users to easily integrate finance, IT, marketing, HR, and other business critical apps with the Insightly platform.
  • ANALYTICS: ThoughtSpot announced the launch of ThoughtSpot Everywhere, a low-code embedded analytics platform that allows developers and product leaders to build interactive data apps and incorporate any service available in the Modern Analytics Cloud, including search and AI-driven analytics, directly into their apps, products, and services.
  • CRM: Quadient announced the global launch of Inspire Evolve, a high-performance, SaaS customer communications management solution that supports rapid enterprise transformation, by providing employees with the ability to control customer communications with little reliance on IT.

Product Updates

  • WEB DEVELOPMENT: Pantheon, the WebOps platform, announced Pantheon Autopilot, to keep sites up-to-date by automatically detecting, performing, testing, and deploying updates for WordPress and Drupal CMS solutions.
  • PRODUCTIVITY: Calendly, an automated meeting scheduling tool, added new enterprise features with added support for businesses that need advanced security and control of their Calendly deployment.
  • ERP: FMG Suite, a SaaS company specializing in marketing software and services for financial professionals, announced the launch of new tools and resources to help financial professionals leverage customer testimonials in their digital marketing, including access to testimonial page templates, a homepage carousel, a google reviews button, a free ebook, and weekly educational resources.
  • WEB DEVELOPMENT: Wix, global SaaS platform to create, manage, and grow an online presence, announced the launch of the Accessibility Wizard, providing Wix users with a step-by-step interactive solution that detects accessibility content issues on their sites and guides the user to resolve them.
  • AUDIENCE SEGMENTATION: MessageGears announced updates to its MessageGears Segment product including a FastCache feature that allows marketers to access cloud data stores directly and test customer segmentations in a matter of seconds, as well as updates to their Visual Segmentation suite of tools, that allows marketers to easily group customers using a visual drag-and-drop interface.
  • CMS: Hoodoo Digital announced AEM Cloud is now Cord Tools, a comprehensive AEM toolset that provides an automated DevOps solution for users of Adobe Experience Manager with tools for dev, pipes, review, ops, and edge. 

Acquisitions

  • ADVERTISING: Digital Turbine announced it has acquired mobile advertising platform AdColony, helping to provide a comprehensive media and advertising solution for their operator and OEM partners while enriching the mobile experience for end users by delivering highly relevant content.
  • WEB SECURITY: Sectigo announced the acquisition of website security protection and monitoring provider SiteLock, expanding Sectigo’s product capabilities, partner network, and reach, to more than 16 million websites currently protected by SiteLock.
  • AUDIENCE SEGMENTATION: Demandbase announced two major acquisitions, the sales and marketing intelligence platform InsideView and the technographics provider DemandMatrix, and will now be structured as a suite of clouds, including the ABX cloud, their B2B advertising solution, a sales intelligence cloud, and a data cloud.
  • CDP: Cardlytics announced the completion of its acquisition of Bridg, a customer data platform, where together, the capabilities are expected to power a more comprehensive view of consumer purchase behavior, accelerating the creation of a holistic, results-driven, self-serve, always-on advertising solution for brands.
  • CUSTOMER ENGAGEMENT: Higher Logic announced the acquisition of cloud-based community software company Vanilla, giving their customers more choices with purpose-built community engagement solutions that meet the needs of their use case, industry, and users.
  • CONTACT CENTERS: CallRail announced it has acquired call tracking software company PhoneWagon, giving customers greater visibility into which marketing strategies drive revenue and generate the highest-value leads. 

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