PRIVACY:BigID introduced BigID.me, a freemium, pay-as-you-go, privacy-on-demand SaaS for companies without dedicated privacy offices, enabling organizations of all sizes to automate and intuitively manage the customer privacy experience, preferences and consent management, and privacy requests.
ANALYTICS:Amplitude introduced their Digital Optimization System, to manage, measure and optimize the business value of digital product innovation, as well as Amplitude Recommend, their new personalization product that leverages customer behavior data in the digital product and ML models to determine which behaviors result in the optimal business outcome.
DATA MANAGEMENT:Quest Software, a global systems management, data protection and security software provider launched a new Data Empowerment Platform to help global enterprises bridge the gaps between their data infrastructure, security, and governance initiatives, giving executives the ability to mitigate risk and unleash more value.
WEB PERFORMANCE:Auth0 announced the launch of Organizations, a B2B identity solution that delivers a programmatic toolset of APIs and SDKs for app development teams to manage and customize workflows for their end customers at scale.
CONVERSATIONAL MARKETING:Botco.ai updated their conversational marketing platform with Contextual Chat Marketing, which enables marketers to initiate customized conversations with prospects based on how they came to visit the company’s website or media properties, as well as an advanced analytics dashboard that provides deep insights into visitor questions and behaviors.
PRODUCTIVITY:Zoom has officially launched Immersive view, a new video feature that helps businesses create more engaging and collaborative virtual meetings, by allowing users to be placed in a number of different environments, including a boardroom, auditorium, or classroom, depending on the event.
ADVERTISING:Ogury, the mobile brand advertising company, announced the release of Personified Targeting, bringing in-app audience data onto the mobile web for highly relevant mobile web targeting, without the use of any user data, identifiers or device graphs — making it fully respectful of consumer privacy.
PRODUCTIVITY:JotForm, an online form software provider, announced Approvals, a no-code tool designed with a drag-and-drop interface that empowers teams to automate approval processes and streamline workflows with ease.
WEB DEVELOPMENT:GoDaddy announced the launch of The Hub, bringing project, site and client management into a single, intuitive dashboard for Pro members.