New Tools in Brand Management, Search Engine Marketing, Data Management and Advertising

What's New

New Products

  • BRAND MANAGEMENT: Fintel Connect introduced Fintel Check, an AI-powered content marketing compliance tool.
  • SEM: Demandwell launched its new SEO software platform, helping B2B SaaS marketing teams turn organic search into a source of repeatable revenue.
  • DATA MANAGEMENT: Imperva introduced a comprehensive data security platform built for the cloud, simplifying security and compliance of your data in any database, no matter where it is hosted.
  • ADVERTISING: DeepIntent launched DeepIntent Outcomes, enabling marketers to measure and automatically optimize live campaigns based on script performance from pharmacy claims data that is refreshed daily.

Product Updates

  • CRM: Pipeliner CRM introduced a new set of analytics to provide automatic, instant, actionable, and dynamic insights into past, current and future performance trends, as well as new functionalities including performance indicators and quota forecasting.
  • PRODUCTIVITY: Discuss.io, the smart video platform launched Mobile Screen Share, allowing research teams and consumers to share their mobile screens inside of a meeting room in order to understand critical consumer experiences in real-time.
  • SMM: Talkwalker added podcasts to the list of sources it covers thanks to its new speech analytics technology, now allowing brands to gather insights that were previously inaccessible to them to protect their brand and drive greater revenue.
  • WEB DEVELOPMENT: Appcues introduced two new features designed to empower non-technical users to track and measure user engagement and adoption: click-to-track, offering a code-free way to capture data about how users engage with a digital product and Events Explorer, making it easy to view, validate, and visualize all events, so anybody can measure user engagement and adoption over time.
  • CONTENT CREATION: Canva announced a suite of new features including workplace templates, live engagement features, and remote-friendly presentations for its flagship workplace product, Canva Presentations, empowering teams around the world to design with ease and collaborate at scale.
  • CX: Online community management company Higher Logic released a set of new online community product offerings – Essentials, Plus and Enterprise – that are built with flexibility and engagement in mind to help companies increase their brand value.

Acquisitions

  • BUSINESS MANAGEMENT: Naviga acquired media-tech supplier RSG Media to expand the capabilities of its innovative content engagement platform.
  • AFFILIATE MARKETING: Impact announced the acquisition of Affluent, the analytics and automation platform designed to help agencies manage partnership programs for brands at scale, offering brands, publishers, and now agencies world-class technology solutions to successfully manage and grow their partnerships.
  • PRODUCTIVITY: M-Files acquired Hubshare to bolster external content sharing and collaboration and deliver an improved digital client experience.
  • SMM: Reputation experience management company Reputation, announced it has acquired Nuvi, a robust social customer experience software company, helping to deliver highly accurate and real-time social data that customers need to succeed in today’s competitive market. 

Leave a Reply