New Tools in Advertising, Automation, and Productivity

What's New

New Products

  • CONTACT CENTER: Neustar has launched SmartDial, a decisioning solution, as part of Neustar TRUSTID Decisions suite. SmartDial allows outbound dialers to reach out to consumers at the right day and time.
  • PRODUCT DISCOVERY: Riversand, a cloud-native SaaS Master Data Management and Product Information Management solution provider, announced the launch of its App Marketplace.
  • ADVERTISING: Ideoclick launched Pulse Advertising, an intelligent media investment tool built for Amazon and other retail media networks to help brands unlock sustainable competitive advantage and a winning e-commerce strategy.

Product Updates

  • EMAIL: Klaviyo unveiled two new features, the Personalized Benchmarks tool that evaluates the performance of online businesses in comparison to other similar brands, and Conversational SMS, helping brands improve the mobile-first experience by communicating in a fast and casual format.
  • ADVERTISING: BeOp, the contextual, conversational and cookieless advertising platform, announces its U.S. launch following years of growth in France.
  • PRODUCTIVITY: Lucid, visual collaboration software provider, announced its virtual whiteboard, Lucidspark, is now available as an iOS app for tablet devices.
  • AUTOMATION: Campaigner announced Campaigner SMS, a new feature that transforms Campaigner into a multichannel marketing platform for email and SMS marketing.

Acquisitions

  • ADVERTISING: GroundTruth announced it has acquired Addy, a self-serve local ad platform, eliminating access barriers to provide small businesses with performance-driven advertising solutions.
  • ADVERTISING: Logiq has acquired Rebel AI, and the Rebel AI platform (renamed Logiq Digital Marketing) to enable SMBs to more effectively compete against larger businesses for new customers.
  • PHOTOGRAPHY: Getty Images will acquire Unsplash, the preeminent image platform for global creators.
  • EVENT MARKETING: Customer engagement technology provider Spectrio announced the acquisition of digital signage company Enplug, adding enterprise-level management features, as well as expanding integrations to enhance the customization of brand communications.

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