New Tools in Productivity, Content Marketing, CMS and Advertising

What's New

New Products

  • PRODUCTIVITY: 8×8 launched 8×8 Contact Center for Microsoft Teams, allowing organizations to seamlessly integrate customer engagement and global telephony capabilities with Microsoft Teams.
  • CONTENT MARKETING: Cloudinary launches Cloudinary Media Optimizer, a new product that automates image and video optimization and delivery, and empowers companies with improved SEO, better engagement and higher conversions.
  • ADVERTISING: Adtelligent announced the launch of DSP Simplified, its demand-side platform that can be used by direct advertisers, agencies, marketers, affiliates, and others as a fully self-serve advertising platform.
  • CONTENT MARKETING: Anyword introduced a language optimization platform that helps marketers predict marketing language performance prior to campaign launch.
  • CMS: Contentful, the content platform for digital business announced the release of Contentful Compose + Launch — two apps that make content teams more independent and efficient.
  • ADVERTISING: Taboola announced the launch of Taboola High Impact, a new advertising solution developed for brand marketers and agencies to help drive brand awareness.

Product Updates

  • SM MONITORING: Social analytics solution ListenFirst announced the launch of competitive tracking and industry benchmarks for TikTok.
  • MANAGEMENT: Workplace experience platform Korbyt announced a new feature called Space Management, enabling companies to import maps of building layouts to easily find and reserve safe meeting space, as well as connect to the company’s existing calendar system so users can easily check-in.
  • SEARCH: Yext introduces a number of new features including extractive QA, a website crawler, data connectors, and developer tools for Answers, enabling more diverse search experiences for customers.
  • DATA EXCHANGE: TIBCO Cloud Messaging adds Apache Kafka and Apache Pulsar as a cloud service, to provide real-time data into on-premises applications for better responsiveness without the need for additional software.
  • PRODUCTIVITY: Enterprise SaaS management platform Zylo announced a License Optimization Insights feature for automated insights into businesses’ SaaS activity, as well as capabilities to optimize licenses on several existing partner applications.
  • BIG DATA: Oracle updated its Autonomous Data Warehouse to enable data analysts to load, transform, and generate insights from data with no intervention on the part of an internal IT team required.

Acquisitions

  • SM MONITORING: Meltwater media intelligence and social analytics provider, will acquire Linkfluence, a French SaaS company using AI to algorithmically mine social media for consumer insights.
  • CRM: Doxim announced it has acquired Level One, a specialist in customer experience and communication solutions.
  • ADVERTISING: Operative acquired STAQ, a data collection, normalization and visualization technology company, allowing Media companies to take full control of their entire supply and demand chain.

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