BRAND MANAGEMENT:Sightly announced the launch of its Brand Mentality platform, helping brands and agencies anticipate threats and opportunities and respond moment-by-moment in the market at speed and scale across multiple publishers and contexts.
VIDEO EMAIL: Zyprr announced the launch of ZipperHQ, a video messaging software that anyone can use to create, share and analyze personalized video content over email, text message or within social channels.
VIRTUAL EVENTS:ON24 introduced Virtual Conference Professional, a new way to quickly deliver large-scale immersive and engaging digital event experiences for customers.
PRIVACY ASSESSMENT:TrustArc announced PrivacyCentral, a centralized data intelligence center that helps guide an organization’s privacy priorities, planning, readiness and demonstration of compliance.
BUSINESS PROCESS AUTOMATION:Decisions has announced a major new release of their rules-based, no-code business process automation platform that is faster and enables a number of new deployment options.
ENTERPRISE DATA SECURITY:Lepide updated their Data Security Platform to bring a new functionality-orientated architecture that allows customers to apply isolated resources directly to the area of risk or focus at that time, to help scale and evolve the solution alongside business needs.
CRM:Thryv announced they have enhanced their CRM to provide more structured, industry-specific communication and workflow within its platform.
AUTOMATION:Agency Revolution announced new capabilities to its SaaS-based insurance marketing automation platform Fuse, increasing marketing efficacy, improving business intelligence, and streamlining agency operations.
PRODUCTIVITY:BasicOps’ team collaboration solution expands, offering a free version to help avoid workplace app overload and enhance productivity across teams.
MAIL:IgnitePOST launches Shopify App Version 2.0, allowing users to send robotically-handwritten, real pen & ink cards based on the actions users take on your Shopify shop.
Agency Services & Acquisitions
LEAD ACQUISITION:Conversion Logix announced the release of The Conversion Cloud Partner Program, a private-label SaaS tool aimed at helping agencies convert website visitors into actionable leads for their clients.
DIGITAL STRATEGY:Gate 39 Media launches a new website offering marketing and technology solutions for financial services and agribusinesses.
WORKFORCE OPTIMIZATION:Accenture has acquired fable+, a consulting firm specializing in business agility and analytics-driven transformation, that will bring Accenture highly specialized expertise focused on organizational transformation.
IDENTITY:Okta acquires cloud identity startup Auth0, adding an entirely new dimension to their identity platform that helps developers embed identity management into applications.
INTEGRATED MARKETING:Traject has acquired Sendible, a social media management platform that empowers agencies and marketers to easily collaborate and manage multiple brands.
COLLABORATION:Dropbox announced it will acquire DocSend, a secure document sharing and analytics company, bringing customers an end-to-end suite of secure, self-serve products for content collaboration, sharing, and e-signature.
CX: Medallia announced it will acquire Decibel to seamlessly include always-on, unsolicited digital feedback into their platform, providing a single view of all customers and prospective customers at every point of their journey across all channels.
DXP:Sitecore announced it will acquire Boxever and Four51, accelerating the delivery of the first SaaS-based digital experience platform.