PRIVACY: Data privacy software company Sourcepoint announced the launch of Privacy Lens, providing advertisers with a privacy measurement and analytics platform.
IDENTITY:Cozera launched identity service id-go to help companies that require digital identity verification balance providing consumers with fraud protection as well as a frictionless consumer experience.
ADVERTISING: Digital creative company Craftsman+ announced the launch of its Interactive Ad Builder (IAB), empowering marketers to take control of their ad production and build custom, interactive content in an easy-to-use, no-code environment.
DATA MANAGEMENT: Technology company Diyotta launched its new cloud-based solution Datom, allowing businesses to harness data to easily and securely move to the world’s most popular data warehouses, and access insights immediately.
PRODUCTIVITY:Google Workspace launched new tools and features to help users make the most of their time, collaborate equally, and deliver more impact, regardless of location.
SECURITY:Bitdam announced the availability of BitDam ATP+, their upgraded Advanced Threat Protection solution offering Office365 users comprehensive defense against malware, phishing, business email compromise attacks, account compromise and spam.
TRANSLATION:Cisco Webex introduced real-time translation from English into 100+ different languages to provide more inclusive meeting experiences.
INTELLIGENCE:BrandMuscle announced a new solution within its Intelligent Local Marketing Platform, Channel Partner Scorecard, that provides the tools and guidance to align local marketing execution with the corporate strategy.
Agency Services & Acquisitions
LEAD GEN:SquaredV announced the launch of its PaaS and AI-supported lead generation services.
DEVELOPMENT:Accenture acquires UK leadership and talent consultancy Cirrus, strengthening its development and coaching capabilities for leaders seeking C-suite transformations.
CX:BDO USA has acquired DemandGen, bolstering the marketing technology advisory capability within its BDO Digital division.
BX:Trendline Interactive acquires LeadMD to empower customers orchestration of buyer engagement across marketing, sales and customer success, via B2B, B2C or a blend of both.
CX MANAGEMENT:Cision has acquired Brandwatch, bringing PR, social media management, social listening and digital consumer intelligence together.