New Tools for Lead Gen, ABM, Privacy, Advertising, and Data Management

What's New

New Products

  • LEAD GEN: NetLine introduces an open B2B lead gen marketplace that gives B2B marketers superior control over their overall demand gen success.
  • ABM: Hushly launched a new addition to its suite of personalization tools, ABM Campaign Pages, allowing marketers to use templates to create dynamic landing pages for easy account-focused marketing.
  • PRIVACY: eyeo launches Crumbs, a new approach to managing user data that bridges the gap between privacy and identity.
  • ADVERTISING: AdAmp has officially come online with its full suite of capabilities to give local SMBs the opportunity to experience the power of television advertising.
  • DATA MANAGEMENT: mongoDB announces the availability of MongoDB Realm Sync, a fully managed service which syncs cloud data between the popular Realm Mobile Database and MongoDB Atlas.

Product Updates

  • CUSTOMER ENGAGEMENT: Braze adds new features to their platform, including Global Control Groups, Android In-line Image Push, and SMS Custom Keyword Processing.
  • EMAILLitmus launches new features that allow marketers to drive results and continuously improve email quality without additional resources or marketing technology.
  • FINTECH: Fidelity Investments’ eMoney Advisor has launched its rebranded digital marketing solution, Bamboo, providing advisors with the tools and resources they need to acquire, retain, and engage their clients and prospects.
  • ECOMMERCE: Walmart announced a new name and expanded vision for its media business, Walmart Connect, to provide unparalleled opportunities for partners to accelerate their connection to customers in a closed loop, omnichannel environment.

Acquisitions

  • SOCIAL: Twitter acquires Revue, a newsletter company that will allow writers and publishers who have built a following on Twitter to publish and monetize email newsletters.
  • CX MANAGEMENT: Real-Time Engagement platform Agora will acquire instant messaging API provider Easemob, to provide developers with a seamless integration of video, voice and messaging to help create a unique user experience.
  • AI: Khoros announced it has acquired Flow.ai, an innovative conversational AI platform for designing and managing chatbots.
  • PERSONALIZATION: Algolia announced the acquisition of AI tech start-up MorphL, to help power and launch their new suite of API-based AI/ML models that will bring predictive experiences and personalization offerings.
  • CONTENT: Hubspot has acquired The Hustle, business and tech media startup behind the newsletter of the same name, giving more ways to offer its community valuable content across a broader range of topics and a more diverse set of media.

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