New Tools: Influencer Marketing, CX Management, Identity Management, Sales Intelligence, Customer Journey

New Products

  • INFLUENCER: RockitBoost announced the launch of their influencer marketing platform, enabling brands and online sellers to share their product campaigns with influencers of all types and sizes.
  • CX MANAGEMENTMitto announced Mitto Conversations, a new solution that eases and streamlines omnichannel customer communications without the need to integrate APIs.
  • IDENTITY MANAGEMENT: Digital identity management and web security solutions, Sectigo announced the launch of Secure Partner Program, expanding their partner capabilities with more flexibility, greater support, extensive training programs and higher financial incentives.
  • SALES INTELLIGENCE: Aptivio announced the release of V2.0 of its augmented sales intelligence app including a new UX design built to help sales professionals at every step of the buyer lifecycle.
  • CUSTOMER JOURNEY: Acquia announced Acquia Digital Commerce, unifying data, content, commerce and digital merchandising into a single data layer to provide a seamless omnichannel experience across the entire customer journey.

New Features

  • ANALYTICS: Data analytics and identity resolution company Versium launched a new suite of consumer marketing tools to their REACH platform, helping businesses reach work-from-home professionals, and by using a single technology platform, help marketers target based on job and consumer profiles.
  • CX MANAGEMENT: CX management platform Medallia, announced many new product enhancements designed to help companies positively engage with. and manage, disrupted remote workforces.
  • TRANSCRIPTION: Otter.ai launched Live Notes and Video Captions for Google Meet to enhance business communications and collaboration by giving the ability to turn business conversations into interactive, collaborative transcripts in real time. 
  • HR MANAGEMENT: API transformation company, Jitterbit announced Employee 360 Solutions “EX API360”, a series of new use-case-driven integration process templates and best practices designed to simplify and accelerate HR management throughout the entire employee lifecycle.
  • ECOMMERCE: Retail AI software provider Cognira announced the availability of its AI Promotion Solution, giving all of its retailers the power to plan, manage, analyze and optimize promotions easily, accurately and effectively for optimal ROI.

Acquisitions

  • ADTECH: Advertising tech firm ironSource acquires ad-quality insights platform Soomla to add another layer of data and visibility to ad monetizations, while also ultimately helping developers create a better user experience.
  • PROJECT MANAGEMENT: Multinational software company Citrix has acquired project management platform Wrike, enabling them to offer cloud-based collaborative work management tools to all of their customers.
  • AI: Performance marketing agency Visiqua, announced the acquisition of technology innovation company ROI Verify and will rebrand as Visiqua Innovation Labs to explore and test the latest ideas and applications for AI within the lead generation space. 
  • CONTENT MANAGEMENT: All-in-one document automation software PandaDoc has partnered with design platform Canva, to give organizations a competitive advantage for document generation by providing them with access to an extensive library of design materials.

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