INFLUENCER Q83 Technology launched Kitly Business, a platform for managing all influencer interactions.
ANALYTICSValassis released Illumis, a platform enabling marketers to directly tie insights-led strategies to high-performing consumer engagement.
ENGAGEMENT Communications platform Infobip launched Moments, a new omnichannel customer engagement hub.
SALESXactly Forecasting is a new sales forecasting tool enabling teams to leverage artificial intelligence and machine learning to optimize sales pipeline, improve sales and commission earnings forecast accuracy.
EXPERIENCE Qualtrics has added Brand Driver Analysis into its brand experience tool, BrandXM. The update gives organizations the ability to prioritize which actions will improve consumers’ brand preferences and perceptions.
DATASpirion has updated its data security platform with features for analytics and compliance.
EVENTS Event management platform Aventri has added tools for both virtual and hybrid events.
ADVERTISINGAdverty launched a new in-game brand advertising format called In-Menu, which enables contextually relevant IAB display banner ads on menu screens in between gameplay.
SALESSalsify updated its CommerceXM platform with tools supporting sales across retailer/distributor channels as well as marketplaces, social commerce, and direct-to-consumer (D2C) sites.
VISUALIZATIONQlik Sense has updated natural language processing and cognitive technology tools in its virtual assistant, to offer more detailed analytics for better visualizations.
ADVERTISINGMintegral is changing its software developer kit to be open source, enabling the entire mobile ad community to review the SDK for security.
DATA Customer Data hub Segment has added Data Lakes to its platform, a new data architecture product built specifically to help companies create new customer experiences with their customer data.
SECURITY Metallic, Commvault’s platform for enterprise-grade security and data replication, has new features for GDPR compliance.