New Tools in Advertising, Sales, Customer Experience, Virtual Reality & Data

New Products

  • INFLUENCER Q83 Technology launched Kitly Business, a platform for managing all influencer interactions. 
  • ANALYTICS Valassis released Illumis, a platform enabling marketers to directly tie insights-led strategies to high-performing consumer engagement.
  • ENGAGEMENT Communications platform Infobip launched Moments, a new omnichannel customer engagement hub.
  • SALES Xactly Forecasting is a new sales forecasting tool enabling teams to leverage artificial intelligence and machine learning to optimize sales pipeline, improve sales and commission earnings forecast accuracy.

Product Updates

  • EXPERIENCE Qualtrics has added Brand Driver Analysis into its brand experience tool, BrandXM. The update gives organizations the ability to prioritize which actions will improve consumers’ brand preferences and perceptions.
  • DATA Spirion has updated its data security platform with features for analytics and compliance.
  • EVENTS Event management platform Aventri has added tools for both virtual and hybrid events.
  • ADVERTISING Adverty launched a new in-game brand advertising format called In-Menu, which enables contextually relevant IAB display banner ads on menu screens in between gameplay.
  • SALES Salsify updated its CommerceXM platform with tools supporting sales across retailer/distributor channels as well as marketplaces, social commerce, and direct-to-consumer (D2C) sites. 
  • VISUALIZATION Qlik Sense has updated natural language processing and cognitive technology tools in its virtual assistant, to offer more detailed analytics for better visualizations.
  • ADVERTISING Mintegral is changing its software developer kit to be open source, enabling the entire mobile ad community to review the SDK for security.
  • DATA Customer Data hub Segment has added Data Lakes to its platform, a new data architecture product built specifically to help companies create new customer experiences with their customer data.
  • SECURITY Metallic, Commvault’s platform for enterprise-grade security and data replication, has new features for GDPR compliance. 

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