New Products
- INFLUENCER Q83 Technology launched Kitly Business, a platform for managing all influencer interactions.
- ANALYTICS Valassis released Illumis, a platform enabling marketers to directly tie insights-led strategies to high-performing consumer engagement.
- ENGAGEMENT Communications platform Infobip launched Moments, a new omnichannel customer engagement hub.
- SALES Xactly Forecasting is a new sales forecasting tool enabling teams to leverage artificial intelligence and machine learning to optimize sales pipeline, improve sales and commission earnings forecast accuracy.
Product Updates
- EXPERIENCE Qualtrics has added Brand Driver Analysis into its brand experience tool, BrandXM. The update gives organizations the ability to prioritize which actions will improve consumers’ brand preferences and perceptions.
- DATA Spirion has updated its data security platform with features for analytics and compliance.
- EVENTS Event management platform Aventri has added tools for both virtual and hybrid events.
- ADVERTISING Adverty launched a new in-game brand advertising format called In-Menu, which enables contextually relevant IAB display banner ads on menu screens in between gameplay.
- SALES Salsify updated its CommerceXM platform with tools supporting sales across retailer/distributor channels as well as marketplaces, social commerce, and direct-to-consumer (D2C) sites.
- VISUALIZATION Qlik Sense has updated natural language processing and cognitive technology tools in its virtual assistant, to offer more detailed analytics for better visualizations.
- ADVERTISING Mintegral is changing its software developer kit to be open source, enabling the entire mobile ad community to review the SDK for security.
- DATA Customer Data hub Segment has added Data Lakes to its platform, a new data architecture product built specifically to help companies create new customer experiences with their customer data.
- SECURITY Metallic, Commvault’s platform for enterprise-grade security and data replication, has new features for GDPR compliance.
