SEARCH BiQ launched Content Intelligence, a tool helping marketers produce highly-optimized content.
CMSSitecore Experience Edge was launched as a headless CMS enabling marketers to publish content to any device or channel, from watches and phones to tablets and voice-controlled devices.
AUDIOTechsmith launched Audiate, a tool enabling users to quickly edit voice files.
DIRECT MAILgiftgoat is a new platform offering scheduled, hand-written cards.
ATTRIBUTIONCanopy IQ is a multi-channel attribution platform launched first for Senior Living providers searching for data-driven business intelligence.
LEAD GENAventri Digital Lead Capture enables sponsors and exhibitors to connect with event leads face-to-face and convert them into qualified opportunities.
PR Media monitoring tool Signal AI has a new dashboard for real-time, visualized analytics.
SALESCogito updated the coaching system within its call analytics platform so it better understands human behavior.
CONTENTNetLine has new ability to offer insight into in-market behavior at the buyer-level within its lead-generation platform.
CONVERSATIONAL MARKETINGChorus.AI is now able to surface conversational intelligence right in the CRM that marketers use.
TRANSLATIONSmartling has new features for transcreation, the process of re-writing the meaning, intent, style, and tone of the source text to be culturally appropriate for each market.
SALESOutreach added Insights to its sales platform, enabling users to leverage new buyer sentiment analysis features.
CONTACT CENTERUpstream’s platform for omnichannel customer communication has a new knowledge center to support agent success.
eCOMMERCE FedEx acquired ShopRunner, an eCommerce platform with tools to make the shopper’s journey seamless while offering free shipping.
LOCATION-BASED MARKETING Location intelligence vendor Esri has acquired Zibumi, a Turkish software development company known for its CitiGenius products using automated 3D data.
eCOMMERCE eCommerce platform Springbot acquired Matcha, a blogging tool for eCommerce brands. This marks the first acquisition by Springbot in its vision to be the all-in-one marketing platform of choice for SMB retailers.
SALESAllego, vendor of sales learning and enablement tools, acquired Refract and its expertise in analytics solutions for sales conducted in multiple languages.
CUSTOMER Small-Teams CRM vendor BigContacts was acquired by ProProfs, which produces tools for customer engagement.