New Products
- ANALYTICS Dun & Bradstreet released Buyer Intent, a new tool leveraging machine learning to identify in-market audiences.
- BUSINESS MANAGEMENT Salesforce launched Service Cloud Workforce Engagement, enabling managers to organize an entire remote workforce.
- MESSAGING Gupshup has launched GIP, an IP-based messaging channel for customer communications.
- ANALYTICS TeamSupport has released TeamInsights, a tool to measure customer support performance.
- TARGETING Accudata launched NextGen Behavioral Targeting, an advertising solution enabling marketers to serve ads based on consumer search behavior.
- ANALYTICS Share of Search is an analytics solution from Ideoclick for consumer packaged goods (CPG) brands seeking to find consumers on Amazon.
New Features
- CRM ResponseCRM users can now test multiple variations of a campaign before it is launched.
- VIDEO StreamGear launched its VidiMo Show live streaming production app, designed to let any smartphone user stream video.
- CRM Full Circle Insights has added Product Dashboards to its Digital Source Tracker, enabling marketers to match digital offers to buyer actions.
- CX Verint Systems updated its Experience Cloud, a customer experience platform, with new digital behavior analytics.
- SOCIAL Snapchat’s new feature, Spotlight, enables creators to upload original work to be eligible for a share of the revenue generated.
- ADVERTISING Basis, the DSP from Centro, has new features to automate workflow on ad serving, analytics and more for omnichannel campaigns.
- PERSONALIZATION Omnichannel personalization platform Clinch has added real-time shoppable video ad units so marketers can move customers closer to purchase.
- ADVERTISING MediaOcean updated its Scope platform for omnichannel advertising within closed ecosystems. It now includes tools connecting linear TV audience intelligence with CTV and closed ecosystems like Facebook.
Acquisitions
- SALES Social and digital sales engagement platform Grapevine6, was acquired by Seismic, a sales enablement vendor. The acquisition will result in a new, integrated offering called Seismic LiveSocial for sales and client-facing teams.
- PRODUCTIVITY Salesforce announced it will acquire Slack, giving the CRM giant an entry into the project management and collaboration space.
- CRM Facebook announced it plans to acquire omnichannel CRM startup Kustomer.
- BUSINESS AUTOMATION ServiceNow, vendor of business automation tools, is acquiring Element AI, startup developing artificial intelligence technology for companies.
- eCOMMERCE Internet services vendor Rakuten completed its acquisition of Fillr, an intelligent autofill service, strengthening its eCommerce tools.
