ANALYTICSDun & Bradstreet released Buyer Intent, a new tool leveraging machine learning to identify in-market audiences.
BUSINESS MANAGEMENTSalesforce launched Service Cloud Workforce Engagement, enabling managers to organize an entire remote workforce.
MESSAGINGGupshup has launched GIP, an IP-based messaging channel for customer communications.
ANALYTICSTeamSupport has released TeamInsights, a tool to measure customer support performance.
TARGETINGAccudata launched NextGen Behavioral Targeting, an advertising solution enabling marketers to serve ads based on consumer search behavior.
ANALYTICS Share of Search is an analytics solution from Ideoclick for consumer packaged goods (CPG) brands seeking to find consumers on Amazon.
CRMResponseCRM users can now test multiple variations of a campaign before it is launched.
VIDEOStreamGear launched its VidiMo Show live streaming production app, designed to let any smartphone user stream video.
CRMFull Circle Insights has added Product Dashboards to its Digital Source Tracker, enabling marketers to match digital offers to buyer actions.
CX Verint Systems updated its Experience Cloud, a customer experience platform, with new digital behavior analytics.
SOCIALSnapchat’s new feature, Spotlight, enables creators to upload original work to be eligible for a share of the revenue generated.
ADVERTISING Basis, the DSP from Centro, has new features to automate workflow on ad serving, analytics and more for omnichannel campaigns.
PERSONALIZATION Omnichannel personalization platform Clinch has added real-time shoppable video ad units so marketers can move customers closer to purchase.
ADVERTISINGMediaOcean updated its Scope platform for omnichannel advertising within closed ecosystems. It now includes tools connecting linear TV audience intelligence with CTV and closed ecosystems like Facebook.
SALES Social and digital sales engagement platform Grapevine6, was acquired by Seismic, a sales enablement vendor. The acquisition will result in a new, integrated offering called Seismic LiveSocial for sales and client-facing teams.
PRODUCTIVITYSalesforce announced it will acquire Slack, giving the CRM giant an entry into the project management and collaboration space.
CRMFacebook announced it plans to acquire omnichannel CRM startup Kustomer.
BUSINESS AUTOMATIONServiceNow, vendor of business automation tools, is acquiring Element AI, startup developing artificial intelligence technology for companies.
eCOMMERCE Internet services vendor Rakuten completed its acquisition of Fillr, an intelligent autofill service, strengthening its eCommerce tools.