Marketing Warfare

Book Cover: Marketing Warfare

You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!


One thought on “Marketing Warfare”

  1. This book transformed me from a tactician to a strategist. It’s been around forever but still the book I always recommend to young marketers. Without a marketing strategy technology has limited value.

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